THE USE OF INFLUENCER ADVERTISEMENTS ON TELEVISION AND THE EXTENT OF CONSUMER RESPONSE TO THEM (AN EXPLORATORY STUDY)

THE USE OF INFLUENCER ADVERTISEMENTS ON TELEVISION AND THE EXTENT OF CONSUMER RESPONSE TO THEM (AN EXPLORATORY STUDY)

The research aims to study the impact of influencers’ advertisements on television, exploring the consumer’s response to them, their attitude toward the brand, and their purchase intentions. It also seeks to determine the extent to which consumers follow influencers’ advertisements on television,...

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Bibliographic Details
Main Author: Afnan Mohammed Shaban
Format: Article
Language:deu
Published: Alfred Nobel University 2025-01-01
Series:Academy Review
Subjects:
consumer
influencers
advertising
television
promotion
Online Access:https://acadrev.duan.edu.ua/images/PDF/2025/1/18.pdf
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