SERVICES EXPORT PROMOTION, A PRIORITY WITHIN THE GLOBAL WORLD ECONOMY
The basic challenge in exporting a service is to convince a foreigner to try a service that does not exist yet. The foreigners have to believe that the service will be of good quality and will meet their needs. Usually the foreigner forms that belief based on recommendations, referrals, or somehow s...
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| Format: | Article |
| Language: | English |
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Nicolae Titulescu University Publishing House
2013-05-01
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| Series: | Challenges of the Knowledge Society |
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| Online Access: | http://cks.univnt.ro/uploads/cks_2013_articles/index.php?dir=2_Economic_Sciences%2F&download=cks_2013_economy_art_018.pdf |
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| _version_ | 1846094188874039296 |
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| author | OCTAVIAN-LIVIU OLARU |
| author_facet | OCTAVIAN-LIVIU OLARU |
| author_sort | OCTAVIAN-LIVIU OLARU |
| collection | DOAJ |
| description | The basic challenge in exporting a service is to convince a foreigner to try a service that does not exist yet. The foreigners have to believe that the service will be of good quality and will meet their needs. Usually the foreigner forms that belief based on recommendations, referrals, or somehow seeing the service provider in action. There are also several roles that trade promotion activities can play in building that belief or credibility. A national TPO needs to find or reinforce some special quality that its country has so that when potential customers hear about a service supplier from this country, their first response is, “Oh yes, I’ve heard good things about services from your country.” |
| format | Article |
| id | doaj-art-5c97cfe8187f434eb615c2f1920d64e1 |
| institution | Kabale University |
| issn | 2068-7796 2068-7796 |
| language | English |
| publishDate | 2013-05-01 |
| publisher | Nicolae Titulescu University Publishing House |
| record_format | Article |
| series | Challenges of the Knowledge Society |
| spelling | doaj-art-5c97cfe8187f434eb615c2f1920d64e12025-01-02T14:48:49ZengNicolae Titulescu University Publishing HouseChallenges of the Knowledge Society2068-77962068-77962013-05-013-974980SERVICES EXPORT PROMOTION, A PRIORITY WITHIN THE GLOBAL WORLD ECONOMYOCTAVIAN-LIVIU OLARU0Professor, Ph.D., Faculty of Economic Sciences, “Nicolae Titulescu” University, Bucharest (e-mail: livolaru@yahoo.com).The basic challenge in exporting a service is to convince a foreigner to try a service that does not exist yet. The foreigners have to believe that the service will be of good quality and will meet their needs. Usually the foreigner forms that belief based on recommendations, referrals, or somehow seeing the service provider in action. There are also several roles that trade promotion activities can play in building that belief or credibility. A national TPO needs to find or reinforce some special quality that its country has so that when potential customers hear about a service supplier from this country, their first response is, “Oh yes, I’ve heard good things about services from your country.”http://cks.univnt.ro/uploads/cks_2013_articles/index.php?dir=2_Economic_Sciences%2F&download=cks_2013_economy_art_018.pdfforeign trade promotionservicesTPOefficencyexport |
| spellingShingle | OCTAVIAN-LIVIU OLARU SERVICES EXPORT PROMOTION, A PRIORITY WITHIN THE GLOBAL WORLD ECONOMY Challenges of the Knowledge Society foreign trade promotion services TPO efficency export |
| title | SERVICES EXPORT PROMOTION, A PRIORITY WITHIN THE GLOBAL WORLD ECONOMY |
| title_full | SERVICES EXPORT PROMOTION, A PRIORITY WITHIN THE GLOBAL WORLD ECONOMY |
| title_fullStr | SERVICES EXPORT PROMOTION, A PRIORITY WITHIN THE GLOBAL WORLD ECONOMY |
| title_full_unstemmed | SERVICES EXPORT PROMOTION, A PRIORITY WITHIN THE GLOBAL WORLD ECONOMY |
| title_short | SERVICES EXPORT PROMOTION, A PRIORITY WITHIN THE GLOBAL WORLD ECONOMY |
| title_sort | services export promotion a priority within the global world economy |
| topic | foreign trade promotion services TPO efficency export |
| url | http://cks.univnt.ro/uploads/cks_2013_articles/index.php?dir=2_Economic_Sciences%2F&download=cks_2013_economy_art_018.pdf |
| work_keys_str_mv | AT octavianliviuolaru servicesexportpromotionaprioritywithintheglobalworldeconomy |