Impact of Website Quality and User Satisfaction on Consumer Loyalty in Lithuanian C2C E-Commerce Platforms

Impact of Website Quality and User Satisfaction on Consumer Loyalty in Lithuanian C2C E-Commerce Platforms

This study was commenced to understand the effect of consumer satisfaction and website quality on loyalty in the Consumer to Consumer (C2C) E-Commerce business. This study used a survey method with the questionnaire as an instrument to gather the data required. As many as 400 respondents participate...

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Bibliographic Details
Main Authors: Ūsas Antanas, Jasinskas Edmundas, Štreimikienė Dalia
Format: Article
Language:English
Published: Sciendo 2024-12-01
Series:Management şi Marketing
Subjects:
website quality
consumer loyalty
satisfaction
c2c e-commerce platforms
Online Access:https://doi.org/10.2478/mmcks-2024-0032
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