Preferences for Capturing Market Share of Halal Products in the 5.0 Era Through the UTAUT-3 Model for MSME in Lhokseumawe City

Preferences for Capturing Market Share of Halal Products in the 5.0 Era Through the UTAUT-3 Model for MSME in Lhokseumawe City

This study aimed to develop a new model for MSME growth and identify key factors influencing the increase in halal market share among MSME through empirical testing of the Unified Theory of Acceptance and Use of Technology (UTAUT-3). A mixed-method sequential explanatory approach was employed. The s...

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Bibliographic Details
Main Authors: Safwan Safwan, Nora Maulana, Rita Mulyani, Ismail Ismail
Format: Article
Language:English
Published: UIN Sunan Gunung Djati Bandung 2025-04-01
Series:Al-Muamalat
Subjects:
halal products
era 5.0
utaut-3
msmes
lhokseumawe
Online Access:https://journal.uinsgd.ac.id/index.php/mua/article/view/40874
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