The Museum on TikTok. An analysis of user-generated audiovisual production

The Museum on TikTok. An analysis of user-generated audiovisual production

This paper analyzes, from a multimodal approach, the audiovisual production (n=110) and the reactions (n=10,444) uploaded to TikTok by personals profiles and with the museums as the protagonist. The objective is to discover the image that users project of the institution. We start from the premise...

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Bibliographic Details
Main Authors: Raquel Martínez-Sanz, Luis Felipe Solano Santos
Format: Article
Language:English
Published: Universidad Complutense de Madrid 2024-11-01
Series:Historia y Comunicación Social
Subjects:
Tiktok
short video
museum
image
young people
Online Access:https://revistas.ucm.es/index.php/HICS/article/view/98679
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