The Museum on TikTok. An analysis of user-generated audiovisual production
This paper analyzes, from a multimodal approach, the audiovisual production (n=110) and the reactions (n=10,444) uploaded to TikTok by personals profiles and with the museums as the protagonist. The objective is to discover the image that users project of the institution. We start from the premise...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Complutense de Madrid
2024-11-01
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| Series: | Historia y Comunicación Social |
| Subjects: | |
| Online Access: | https://revistas.ucm.es/index.php/HICS/article/view/98679 |
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