The Role and Importance of Integrated Marketing Communications in Advertising: Perceptions and Evaluations of the Advertising Industry
The diversification of information gathering and application tools for brands and technology-oriented changes in the international market have necessitated renewed tactical coordination planning of all marketing communication activities and the integration of all marketing communication elements as...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul University Press
2021-12-01
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| Series: | Connectist Istanbul University Journal of Communication Sciences |
| Subjects: | |
| Online Access: | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/7E7104DD46844AE8BD8BDC3AEE763A03 |
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