METHODOLOGICAL ASPECTS OF THE TRANSFORMATION OF INTERACTION MARKETING, RELATIONSHIP MARKETING IN THE PROCESSES OF THE DIGITAL ECONOMY

METHODOLOGICAL ASPECTS OF THE TRANSFORMATION OF INTERACTION MARKETING, RELATIONSHIP MARKETING IN THE PROCESSES OF THE DIGITAL ECONOMY

To form a common platform for research on the impact of digital transformation of the economy, theoretical, methodological aspects of interaction marketing and relationship marketing in the system of economic mechanism of enterprises, business entities, it is logical to turn to their genesis, sinc...

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Bibliographic Details
Main Authors: Volodymyr I. Dubnytskyi, Tetiana S. Mishustina, Olha V. Ovcharenko
Format: Article
Language:English
Published: Alfred Nobel University Publisher 2022-12-01
Series:Êvropejsʹkij Vektor Ekonomìčnogo Rozvitku
Subjects:
economic mechanism
evolution of marketing
concepts of interaction and relationship marketing
value and utility
Online Access:https://eurodev.duan.edu.ua/images/PDF/2022/2/3.pdf
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https://eurodev.duan.edu.ua/images/PDF/2022/2/3.pdf

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