Visitors’ Acceptance of Wearable AR Technology in Museums

Visitors’ Acceptance of Wearable AR Technology in Museums

This study measured the relationship between the variables that influence museum visitors’ use of wearable augmented reality (AR) technology using the technology acceptance model (TAM). We hypothesized that visual appeal, technological readiness, and facilitating conditions positively influence muse...

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Bibliographic Details
Main Authors: Jia Li, Xian-Feng Tu, Jin-Wei Nie, Jing Ye, Chan Lv
Format: Article
Language:English
Published: SAGE Publishing 2024-12-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440241303507
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