Visitors’ Acceptance of Wearable AR Technology in Museums
This study measured the relationship between the variables that influence museum visitors’ use of wearable augmented reality (AR) technology using the technology acceptance model (TAM). We hypothesized that visual appeal, technological readiness, and facilitating conditions positively influence muse...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2024-12-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440241303507 |
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| _version_ | 1846138025677946880 |
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| author | Jia Li Xian-Feng Tu Jin-Wei Nie Jing Ye Chan Lv |
| author_facet | Jia Li Xian-Feng Tu Jin-Wei Nie Jing Ye Chan Lv |
| author_sort | Jia Li |
| collection | DOAJ |
| description | This study measured the relationship between the variables that influence museum visitors’ use of wearable augmented reality (AR) technology using the technology acceptance model (TAM). We hypothesized that visual appeal, technological readiness, and facilitating conditions positively influence museum visitors’ technological beliefs and intentions to use AR. The results of partial least squares structural equation modeling analysis confirmed most of our hypotheses. Interviews with museum visitors revealed that AR visitors exhibited more complex perspectives than traditional visitors, which requires further use of digital technology to meet increasingly complex user demands. The variables of AR sound effects and leasing costs should also not be overlooked. The research results indicate the necessity of further enhancing the overall comfort of wearable AR while considering the growing number of users who wear glasses. |
| format | Article |
| id | doaj-art-5bc0407b70ac4473932d15f755b642d8 |
| institution | Kabale University |
| issn | 2158-2440 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | SAGE Open |
| spelling | doaj-art-5bc0407b70ac4473932d15f755b642d82024-12-07T14:03:43ZengSAGE PublishingSAGE Open2158-24402024-12-011410.1177/21582440241303507Visitors’ Acceptance of Wearable AR Technology in MuseumsJia Li0Xian-Feng Tu1Jin-Wei Nie2Jing Ye3Chan Lv4Chung Yuan Christian University, Taoyuan, TaiwanJiaxing Nanhu University, Jiaxing, Zhejiang, ChinaChung Yuan Christian University, Taoyuan, TaiwanJiaxing University, Jiaxing, Zhejiang, ChinaWuyi University, Wuyishan, Fujian, ChinaThis study measured the relationship between the variables that influence museum visitors’ use of wearable augmented reality (AR) technology using the technology acceptance model (TAM). We hypothesized that visual appeal, technological readiness, and facilitating conditions positively influence museum visitors’ technological beliefs and intentions to use AR. The results of partial least squares structural equation modeling analysis confirmed most of our hypotheses. Interviews with museum visitors revealed that AR visitors exhibited more complex perspectives than traditional visitors, which requires further use of digital technology to meet increasingly complex user demands. The variables of AR sound effects and leasing costs should also not be overlooked. The research results indicate the necessity of further enhancing the overall comfort of wearable AR while considering the growing number of users who wear glasses.https://doi.org/10.1177/21582440241303507 |
| spellingShingle | Jia Li Xian-Feng Tu Jin-Wei Nie Jing Ye Chan Lv Visitors’ Acceptance of Wearable AR Technology in Museums SAGE Open |
| title | Visitors’ Acceptance of Wearable AR Technology in Museums |
| title_full | Visitors’ Acceptance of Wearable AR Technology in Museums |
| title_fullStr | Visitors’ Acceptance of Wearable AR Technology in Museums |
| title_full_unstemmed | Visitors’ Acceptance of Wearable AR Technology in Museums |
| title_short | Visitors’ Acceptance of Wearable AR Technology in Museums |
| title_sort | visitors acceptance of wearable ar technology in museums |
| url | https://doi.org/10.1177/21582440241303507 |
| work_keys_str_mv | AT jiali visitorsacceptanceofwearableartechnologyinmuseums AT xianfengtu visitorsacceptanceofwearableartechnologyinmuseums AT jinweinie visitorsacceptanceofwearableartechnologyinmuseums AT jingye visitorsacceptanceofwearableartechnologyinmuseums AT chanlv visitorsacceptanceofwearableartechnologyinmuseums |