Рекламний текст у сфері освітніх послуг: лінгвопрагматичний аспект (на матеріалі української та китайської мов)
The article discusses the linguistic features and pragmatic potential of advertising texts in the field of educational services. The most important factors that shape educational advertising have been identified, in particular, the specific object of advertising, an expressive target audience, the p...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | ces |
| Published: |
Wydawnictwo Uniwersytetu Wrocławskiego
2023-12-01
|
| Series: | Acta Universitatis Wratislaviensis. Slavica Wratislaviensia |
| Subjects: | |
| Online Access: | https://wuwr.pl/swr/article/view/14207 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|