Incidental affect influences choice preference among competing alternatives in a modified Affect Misattribution Procedure

Abstract Affective feelings exert a powerful influence on decision making, even when the source of those feelings is incidental, i.e., unrelated to the decision at hand. Research on the role of affect in decision making has typically focused on how incidental affect shapes evaluations of an individu...

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Bibliographic Details
Main Authors: Ewa Kochanowska, Elena Reutskaja, Jolie Wormwood
Format: Article
Language:English
Published: Nature Portfolio 2024-12-01
Series:Scientific Reports
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Online Access:https://doi.org/10.1038/s41598-024-83935-x
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