When AI Meets Advertising: The Potential of Misleading and Regulatory Framework on Consumer Protection
This essay examines AI Advertising in the context of consumer protection. It reviews how is the impact of artificial intelligence on consumer protection and how can the Regulatory Framework on Consumer Protection counteract Misleading Information by AI. This paper analyses regulatory Framework on Co...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/24/shsconf_diges-grace2024_07007.pdf |
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| Summary: | This essay examines AI Advertising in the context of consumer protection. It reviews how is the impact of artificial intelligence on consumer protection and how can the Regulatory Framework on Consumer Protection counteract Misleading Information by AI. This paper analyses regulatory Framework on Consumer Protection when faces AI Advertising. This study uses normative methods with conceptual and statutory approach. This research suggests that Indonesian regulations should define AI’s legal status and liability to ensure legal clarity. Law enforcement focuses on numerous areas to prepare for AI Advertising. The legislation should cover many promotional activities, reevaluating puffery legal rules may be necessary due to the growth of AI Advertising, and the law should interpret more broadly, this safeguards consumers against technology advances. |
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| ISSN: | 2261-2424 |