Affinity in Adversity: Examining Brand Love and Online Customer Engagement in the Restaurant Industry

Affinity in Adversity: Examining Brand Love and Online Customer Engagement in the Restaurant Industry

Previous studies have investigated brand love in restaurants but have not considered the dynamics of online reviews about restaurant brands. To fill this gap, this study aims to understand how consumers with a high level of love towards restaurant brands defend them in the face of negative reviews o...

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Bibliographic Details
Main Authors: José William de Queiroz Barbosa, Maria Carolina Cavalcante Dias, Lissa Valéria Fernandes Ferreira
Format: Article
Language:English
Published: University of the Algarve - ESGHT - CIEO 2024-10-01
Series:Tourism & Management Studies
Subjects:
brand love
negative review
social media
ugc.
restaurant brands
negative reviews
customer engagement
Online Access:https://www.tmstudies.net/index.php/ectms/article/view/2189
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