The infinite scroll … exploring the motivations and individual differences in binge-watching behavior on porn tube sites
What are the motivations for binge-watching porn tube sites? To what extent do sensation seeking and the need for cognition have moderating effects? This study investigates these pertinent questions through the theoretical framework of uses and gratification. The Study delves into five motivations f...
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Format: | Article |
Language: | English |
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Elsevier
2025-01-01
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Series: | Social Sciences and Humanities Open |
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Online Access: | http://www.sciencedirect.com/science/article/pii/S2590291125000063 |
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author | Shilpa Kalyan Devadas Menon Saravanan Velakutty Mariyappan |
author_facet | Shilpa Kalyan Devadas Menon Saravanan Velakutty Mariyappan |
author_sort | Shilpa Kalyan |
collection | DOAJ |
description | What are the motivations for binge-watching porn tube sites? To what extent do sensation seeking and the need for cognition have moderating effects? This study investigates these pertinent questions through the theoretical framework of uses and gratification. The Study delves into five motivations for binge-watching behaviour: Excitement seeking, Diversion, Fantasy, Arousal, and Habitual pastime. The Online Survey conducted across 380 participants in India highlights the significance of these motivations in driving individuals to engage in extensive viewing of adult content on tube sites. Through moderation and regression analysis, the study establishes the causal relationship between individual differences marked by personality traits like sensation seeking and the need for cognition in positively influencing and intensifying binge-watching behaviour. This study, essentially, presents a comprehensive investigation into the motivations behind binge-watching porn tube sites in the Indian demographic framework. It emphasises the interaction between individual differences and the driving forces behind this media consumption behaviour. |
format | Article |
id | doaj-art-57ba8bc26f0d4a4daf21c771665e93e3 |
institution | Kabale University |
issn | 2590-2911 |
language | English |
publishDate | 2025-01-01 |
publisher | Elsevier |
record_format | Article |
series | Social Sciences and Humanities Open |
spelling | doaj-art-57ba8bc26f0d4a4daf21c771665e93e32025-01-12T05:25:44ZengElsevierSocial Sciences and Humanities Open2590-29112025-01-0111101279The infinite scroll … exploring the motivations and individual differences in binge-watching behavior on porn tube sitesShilpa Kalyan0Devadas Menon1Saravanan Velakutty Mariyappan2Department of Liberal Arts, Humanities & Social Sciences, Manipal Academy of Higher Education, Manipal, India; Corresponding author.Development and Educational Communication Unit (DECU), Room No: 3166, Ahmedabad, 380058, Gujarat, IndiaDepartment of Animation & Virtual Reality, Jain University, #44/4, District Fund Road, 9th Block, Jayanagar, Bengaluru, Karnataka, 560069, IndiaWhat are the motivations for binge-watching porn tube sites? To what extent do sensation seeking and the need for cognition have moderating effects? This study investigates these pertinent questions through the theoretical framework of uses and gratification. The Study delves into five motivations for binge-watching behaviour: Excitement seeking, Diversion, Fantasy, Arousal, and Habitual pastime. The Online Survey conducted across 380 participants in India highlights the significance of these motivations in driving individuals to engage in extensive viewing of adult content on tube sites. Through moderation and regression analysis, the study establishes the causal relationship between individual differences marked by personality traits like sensation seeking and the need for cognition in positively influencing and intensifying binge-watching behaviour. This study, essentially, presents a comprehensive investigation into the motivations behind binge-watching porn tube sites in the Indian demographic framework. It emphasises the interaction between individual differences and the driving forces behind this media consumption behaviour.http://www.sciencedirect.com/science/article/pii/S2590291125000063PornographyPorntube sitesUses and gratificationBinge-watching motivationSensation seekingNeed for cognition |
spellingShingle | Shilpa Kalyan Devadas Menon Saravanan Velakutty Mariyappan The infinite scroll … exploring the motivations and individual differences in binge-watching behavior on porn tube sites Social Sciences and Humanities Open Pornography Porntube sites Uses and gratification Binge-watching motivation Sensation seeking Need for cognition |
title | The infinite scroll … exploring the motivations and individual differences in binge-watching behavior on porn tube sites |
title_full | The infinite scroll … exploring the motivations and individual differences in binge-watching behavior on porn tube sites |
title_fullStr | The infinite scroll … exploring the motivations and individual differences in binge-watching behavior on porn tube sites |
title_full_unstemmed | The infinite scroll … exploring the motivations and individual differences in binge-watching behavior on porn tube sites |
title_short | The infinite scroll … exploring the motivations and individual differences in binge-watching behavior on porn tube sites |
title_sort | infinite scroll exploring the motivations and individual differences in binge watching behavior on porn tube sites |
topic | Pornography Porntube sites Uses and gratification Binge-watching motivation Sensation seeking Need for cognition |
url | http://www.sciencedirect.com/science/article/pii/S2590291125000063 |
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