Quarter of a century of event-management evolution 2000-2024: the general and the special of existing approaches

Quarter of a century of event-management evolution 2000-2024: the general and the special of existing approaches

The research purpose is to conceptualise the main stages and regularities of the development of event management theory in Russia since 2000 to the current times. The methodology includes comparative historical analysis of literature (stage 1), content analysis of data on domestic publication activi...

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Bibliographic Details
Main Author: V. A. Shelginskaya
Format: Article
Language:English
Published: Publishing House of the State University of Management 2025-06-01
Series:Вестник университета
Subjects:
special event
event acitivity
project management
public relations
marketing
branding
socio-cultural management
corporate management
cognitive marketing
relationship management
experience industry
culture management
leisure of citizens
spiritual values
Online Access:https://vestnik.guu.ru/jour/article/view/6170
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