The #BookTok Connection: Examining Cultural and Linguistic Identity Expression in Online Reading Communities
#BookTok, the TikTok sub-community for readers, has reshaped publishing and digital reading trends where marginalized readers find space to promote diverse books and stories beyond mainstream norms. This paper explores how three international #BookTokers with diverse cultural and linguistic backgrou...
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| Format: | Article |
| Language: | English |
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MDPI AG
2025-02-01
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| Series: | Education Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2227-7102/15/2/234 |
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| Summary: | #BookTok, the TikTok sub-community for readers, has reshaped publishing and digital reading trends where marginalized readers find space to promote diverse books and stories beyond mainstream norms. This paper explores how three international #BookTokers with diverse cultural and linguistic backgrounds have found community, identity, and activism within this space, highlighting #BookTok’s role in fostering inclusive and affirming literary communities amidst rising censorship challenges. This case study used thematic analysis to analyze participant interviews through open and axial coding to explore #BookTok engagement, framed through affinity spaces, transformative potential, and critical digital pedagogies. #BookTok fosters belonging by connecting readers through niche interests, with the algorithm curating content aligned with identities. Participants reported shifts in reading behaviors and identities, with multilingual users expanding language repertoires to access and engage with diverse, identity-affirming texts. Content creation deepened connections, enabling advocacy for equity and justice. #BookTok is experienced as an affirming community where diverse texts and content creation can foster critical connections and promote justice-oriented actions beyond personal enjoyment of reading. |
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| ISSN: | 2227-7102 |