THE IMPACT OF PERSONAL GROWTH AND HOLISTIC THINKING ON PRICE-PERCEIVED QUALITY HEURISTIC
The price-perceived quality heuristic refers to an individual's predisposition to interpret price as an indicator of product quality and has been shown to be influenced by various personal factors. However, certain variables affecting this tendency has yet to be explored. This study aims to in...
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| Language: | English |
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UUM Press
2025-01-01
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| Series: | International Journal of Management Studies |
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| Online Access: | https://e-journal.uum.edu.my/index.php/ijms/article/view/17246 |
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| author | Hüseyin Erbil Özyörük Bahtışen Kavak |
| author_facet | Hüseyin Erbil Özyörük Bahtışen Kavak |
| author_sort | Hüseyin Erbil Özyörük |
| collection | DOAJ |
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The price-perceived quality heuristic refers to an individual's predisposition to interpret price as an indicator of product quality and has been shown to be influenced by various personal factors. However, certain variables affecting this tendency has yet to be explored. This study aims to investigate whether two personal factors, namely personal growth and holistic thinking, impact this heuristic. Moreover, the study also examines the mediating roles of prestige sensitivity and risk aversion in these relationships. Data were collected using convenience sampling from 755 participants with diverse occupations across various cities and districts in Türkiye. Using structural equation modelling analyses with SPSS and AMOS software, the analyses revealed that personal growth positively influences the price-perceived quality heuristic, while holistic thinking has a negative effect. Additionally, the results confirmed the significant mediating roles of prestige sensitivity and risk aversion. These findings provide valuable insights for researchers and practitioners seeking to better understand the dynamics that shape the relationship between price and quality perception.
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| format | Article |
| id | doaj-art-57a88fad3fef4fdca1e5cd588e2c7988 |
| institution | Kabale University |
| issn | 2232-1608 2180-2467 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | UUM Press |
| record_format | Article |
| series | International Journal of Management Studies |
| spelling | doaj-art-57a88fad3fef4fdca1e5cd588e2c79882025-01-08T01:40:22ZengUUM PressInternational Journal of Management Studies2232-16082180-24672025-01-0132110.32890/ijms2025.32.1.7THE IMPACT OF PERSONAL GROWTH AND HOLISTIC THINKING ON PRICE-PERCEIVED QUALITY HEURISTICHüseyin Erbil Özyörük0Bahtışen Kavak1Türk Hava Kurumu Üniversitesi, Ankara, Türkiyeİstanbul Arel Üniversitesi, Tepekent Campus, Türkoba Mahallesi, Türkiye The price-perceived quality heuristic refers to an individual's predisposition to interpret price as an indicator of product quality and has been shown to be influenced by various personal factors. However, certain variables affecting this tendency has yet to be explored. This study aims to investigate whether two personal factors, namely personal growth and holistic thinking, impact this heuristic. Moreover, the study also examines the mediating roles of prestige sensitivity and risk aversion in these relationships. Data were collected using convenience sampling from 755 participants with diverse occupations across various cities and districts in Türkiye. Using structural equation modelling analyses with SPSS and AMOS software, the analyses revealed that personal growth positively influences the price-perceived quality heuristic, while holistic thinking has a negative effect. Additionally, the results confirmed the significant mediating roles of prestige sensitivity and risk aversion. These findings provide valuable insights for researchers and practitioners seeking to better understand the dynamics that shape the relationship between price and quality perception. https://e-journal.uum.edu.my/index.php/ijms/article/view/17246Price-perceived quality heuristicpersonal growthholistic thinkingprestige sensitivity |
| spellingShingle | Hüseyin Erbil Özyörük Bahtışen Kavak THE IMPACT OF PERSONAL GROWTH AND HOLISTIC THINKING ON PRICE-PERCEIVED QUALITY HEURISTIC International Journal of Management Studies Price-perceived quality heuristic personal growth holistic thinking prestige sensitivity |
| title | THE IMPACT OF PERSONAL GROWTH AND HOLISTIC THINKING ON PRICE-PERCEIVED QUALITY HEURISTIC |
| title_full | THE IMPACT OF PERSONAL GROWTH AND HOLISTIC THINKING ON PRICE-PERCEIVED QUALITY HEURISTIC |
| title_fullStr | THE IMPACT OF PERSONAL GROWTH AND HOLISTIC THINKING ON PRICE-PERCEIVED QUALITY HEURISTIC |
| title_full_unstemmed | THE IMPACT OF PERSONAL GROWTH AND HOLISTIC THINKING ON PRICE-PERCEIVED QUALITY HEURISTIC |
| title_short | THE IMPACT OF PERSONAL GROWTH AND HOLISTIC THINKING ON PRICE-PERCEIVED QUALITY HEURISTIC |
| title_sort | impact of personal growth and holistic thinking on price perceived quality heuristic |
| topic | Price-perceived quality heuristic personal growth holistic thinking prestige sensitivity |
| url | https://e-journal.uum.edu.my/index.php/ijms/article/view/17246 |
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