Factors Influencing Conative Loyalty in Anthropology Museum Tourism
Although the concepts of loyalty, service quality and customer satisfaction have frequently been discussed by scholars, their connections with emotional factors have rarely been investigated in the field of museum tourism. The Anthropology Museum of Guangxi focuses on unique ethnic minorities, which...
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Main Authors: | Jing Jing Zheng, Hua wen Shen, Ka Yin Chau, Ting Liu, En Long Li |
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Format: | Article |
Language: | English |
Published: |
University of the Algarve - ESGHT - CIEO
2021-04-01
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Series: | Tourism & Management Studies |
Subjects: | |
Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/1351 |
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