Factors Influencing Conative Loyalty in Anthropology Museum Tourism
Although the concepts of loyalty, service quality and customer satisfaction have frequently been discussed by scholars, their connections with emotional factors have rarely been investigated in the field of museum tourism. The Anthropology Museum of Guangxi focuses on unique ethnic minorities, which...
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| Format: | Article |
| Language: | English |
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University of the Algarve - ESGHT - CIEO
2021-04-01
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| Series: | Tourism & Management Studies |
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| Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/1351 |
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| author | Jing Jing Zheng Hua wen Shen Ka Yin Chau Ting Liu En Long Li |
| author_facet | Jing Jing Zheng Hua wen Shen Ka Yin Chau Ting Liu En Long Li |
| author_sort | Jing Jing Zheng |
| collection | DOAJ |
| description | Although the concepts of loyalty, service quality and customer satisfaction have frequently been discussed by scholars, their connections with emotional factors have rarely been investigated in the field of museum tourism. The Anthropology Museum of Guangxi focuses on unique ethnic minorities, which is used as a case study in this paper. The key question is whether visitors are driven by certain emotional factors. This paper examines the relationships among the factors that influence visitors’ emotional attachment, satisfaction, conative loyalty and perceived quality. Structural equation modelling (PLS-SEM) is used to model the relations among these four constructs, which include formative and reflective constructs. The structural model was tested on a sample of 184 visitors to the Anthropology Museum of Guangxi, and empirical study of the conceptual model supports all of the paper’s hypotheses. The results show positive influences among emotional attachment, visitor satisfaction and perceived quality, which may indeed affect visitors’ conative loyalty to a specific museum. The practical applications are suggested based on the finding that emotional attachment plays an important role in predicting visitor loyalty. |
| format | Article |
| id | doaj-art-56fdb82f5aeb4210a9e7a5fdfd4ac070 |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2021-04-01 |
| publisher | University of the Algarve - ESGHT - CIEO |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-56fdb82f5aeb4210a9e7a5fdfd4ac0702025-01-08T11:02:42ZengUniversity of the Algarve - ESGHT - CIEOTourism & Management Studies2182-84662021-04-011722940Factors Influencing Conative Loyalty in Anthropology Museum Tourism Jing Jing Zheng 0Hua wen Shen 1Ka Yin Chau 2Ting Liu3En Long Li4Guangxi University of Finance and Economics City University of MacauCity University of Macau Guangxi University of Finance and Economics City University of Macau Although the concepts of loyalty, service quality and customer satisfaction have frequently been discussed by scholars, their connections with emotional factors have rarely been investigated in the field of museum tourism. The Anthropology Museum of Guangxi focuses on unique ethnic minorities, which is used as a case study in this paper. The key question is whether visitors are driven by certain emotional factors. This paper examines the relationships among the factors that influence visitors’ emotional attachment, satisfaction, conative loyalty and perceived quality. Structural equation modelling (PLS-SEM) is used to model the relations among these four constructs, which include formative and reflective constructs. The structural model was tested on a sample of 184 visitors to the Anthropology Museum of Guangxi, and empirical study of the conceptual model supports all of the paper’s hypotheses. The results show positive influences among emotional attachment, visitor satisfaction and perceived quality, which may indeed affect visitors’ conative loyalty to a specific museum. The practical applications are suggested based on the finding that emotional attachment plays an important role in predicting visitor loyalty.https://www.tmstudies.net/index.php/ectms/article/view/1351emotional attachmentperceived qualityvisitor satisfactionconative loyaltyanthropology museum tourism |
| spellingShingle | Jing Jing Zheng Hua wen Shen Ka Yin Chau Ting Liu En Long Li Factors Influencing Conative Loyalty in Anthropology Museum Tourism Tourism & Management Studies emotional attachment perceived quality visitor satisfaction conative loyalty anthropology museum tourism |
| title | Factors Influencing Conative Loyalty in Anthropology Museum Tourism |
| title_full | Factors Influencing Conative Loyalty in Anthropology Museum Tourism |
| title_fullStr | Factors Influencing Conative Loyalty in Anthropology Museum Tourism |
| title_full_unstemmed | Factors Influencing Conative Loyalty in Anthropology Museum Tourism |
| title_short | Factors Influencing Conative Loyalty in Anthropology Museum Tourism |
| title_sort | factors influencing conative loyalty in anthropology museum tourism |
| topic | emotional attachment perceived quality visitor satisfaction conative loyalty anthropology museum tourism |
| url | https://www.tmstudies.net/index.php/ectms/article/view/1351 |
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