The Notion of Reader Orientation in Business Texts
This study is a preliminary on the notion of ‘orientation’ (Cooper, 1982), as an interactive feature in written business texts. ‘Orientation’ involves two essential aspects of interaction. The first, is the intended ‘message’, and the second is the reaction to it, that is, its ‘reception’. The stud...
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| Format: | Article |
| Language: | English |
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Universiti Malaya
2017-07-01
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| Series: | Journal of Modern Languages |
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| Online Access: | https://samudera.um.edu.my/index.php/JML/article/view/3901 |
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| _version_ | 1846160611783737344 |
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| author | Esther Chelliab Tam |
| author_facet | Esther Chelliab Tam |
| author_sort | Esther Chelliab Tam |
| collection | DOAJ |
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This study is a preliminary on the notion of ‘orientation’ (Cooper, 1982), as an interactive feature in written business texts. ‘Orientation’ involves two essential aspects of interaction. The first, is the intended ‘message’, and the second is the reaction to it, that is, its ‘reception’. The study also aims to suggest some categories for the interaction produced by the adjectives identified in the corpus. In addition, some typical features and patterns of the lexical items under scrutiny are identified to offer pedagogical insights into the teaching of writing of business texts.
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| format | Article |
| id | doaj-art-56abee093b44480ca76392082ce7c830 |
| institution | Kabale University |
| issn | 1675-526X 2462-1986 |
| language | English |
| publishDate | 2017-07-01 |
| publisher | Universiti Malaya |
| record_format | Article |
| series | Journal of Modern Languages |
| spelling | doaj-art-56abee093b44480ca76392082ce7c8302024-11-22T04:46:59ZengUniversiti MalayaJournal of Modern Languages1675-526X2462-19862017-07-0181The Notion of Reader Orientation in Business TextsEsther Chelliab Tam0University of Malaya, Malaysia This study is a preliminary on the notion of ‘orientation’ (Cooper, 1982), as an interactive feature in written business texts. ‘Orientation’ involves two essential aspects of interaction. The first, is the intended ‘message’, and the second is the reaction to it, that is, its ‘reception’. The study also aims to suggest some categories for the interaction produced by the adjectives identified in the corpus. In addition, some typical features and patterns of the lexical items under scrutiny are identified to offer pedagogical insights into the teaching of writing of business texts. https://samudera.um.edu.my/index.php/JML/article/view/3901reader orientation; business writing;teaching business writing |
| spellingShingle | Esther Chelliab Tam The Notion of Reader Orientation in Business Texts Journal of Modern Languages reader orientation; business writing; teaching business writing |
| title | The Notion of Reader Orientation in Business Texts |
| title_full | The Notion of Reader Orientation in Business Texts |
| title_fullStr | The Notion of Reader Orientation in Business Texts |
| title_full_unstemmed | The Notion of Reader Orientation in Business Texts |
| title_short | The Notion of Reader Orientation in Business Texts |
| title_sort | notion of reader orientation in business texts |
| topic | reader orientation; business writing; teaching business writing |
| url | https://samudera.um.edu.my/index.php/JML/article/view/3901 |
| work_keys_str_mv | AT estherchelliabtam thenotionofreaderorientationinbusinesstexts AT estherchelliabtam notionofreaderorientationinbusinesstexts |