La créativité dans la production de fictions télévisées en France : une notion en trompe-l’œil ?

The role of creativity in French television drama is the subject of constant debate in France. This article raises the question of creativity’s role and its ability to structure the organization through the lens of interactions between producers and broadcasters. We first describe the specific chara...

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Main Authors: Héloïse Boudon, Virginie Sonet
Format: Article
Language:English
Published: Université du Québec à Montréal 2017-12-01
Series:Communiquer
Subjects:
Online Access:https://journals.openedition.org/communiquer/2377
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author Héloïse Boudon
Virginie Sonet
author_facet Héloïse Boudon
Virginie Sonet
author_sort Héloïse Boudon
collection DOAJ
description The role of creativity in French television drama is the subject of constant debate in France. This article raises the question of creativity’s role and its ability to structure the organization through the lens of interactions between producers and broadcasters. We first describe the specific characteristics of the audiovisual market, and the cultural policy measures that have putatively instituted creativity as a central notion. We then show that the audiovisual production is in fact artificially and even deceptively structured around the notion of creativity, serving as mere window-dressing in producer-broadcaster relations. To make this claim, we first examine the chimerical nature of creativity. We then show how creativity quickly disappears as a structuring factor as business relations ultimately favour the logic of demand to the detriment of supply. Next, we provide a finer-grained analysis of the interactions which take place in the art world. We finally contend that creativity in this context serves as a communicative smokescreen, leveraged as a source of influence in professional relations. This analysis is based on a corpus of 16 qualitative interviews with independent producers and broadcasters.
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spelling doaj-art-5654e9d2566247dc92b8c51649b9071d2025-01-13T13:44:43ZengUniversité du Québec à MontréalCommuniquer2368-95872017-12-01219911710.4000/communiquer.2377La créativité dans la production de fictions télévisées en France : une notion en trompe-l’œil ?Héloïse BoudonVirginie SonetThe role of creativity in French television drama is the subject of constant debate in France. This article raises the question of creativity’s role and its ability to structure the organization through the lens of interactions between producers and broadcasters. We first describe the specific characteristics of the audiovisual market, and the cultural policy measures that have putatively instituted creativity as a central notion. We then show that the audiovisual production is in fact artificially and even deceptively structured around the notion of creativity, serving as mere window-dressing in producer-broadcaster relations. To make this claim, we first examine the chimerical nature of creativity. We then show how creativity quickly disappears as a structuring factor as business relations ultimately favour the logic of demand to the detriment of supply. Next, we provide a finer-grained analysis of the interactions which take place in the art world. We finally contend that creativity in this context serves as a communicative smokescreen, leveraged as a source of influence in professional relations. This analysis is based on a corpus of 16 qualitative interviews with independent producers and broadcasters.https://journals.openedition.org/communiquer/2377creativitydramauncertaintyTV channelsventriloquismprofessional organization
spellingShingle Héloïse Boudon
Virginie Sonet
La créativité dans la production de fictions télévisées en France : une notion en trompe-l’œil ?
Communiquer
creativity
drama
uncertainty
TV channels
ventriloquism
professional organization
title La créativité dans la production de fictions télévisées en France : une notion en trompe-l’œil ?
title_full La créativité dans la production de fictions télévisées en France : une notion en trompe-l’œil ?
title_fullStr La créativité dans la production de fictions télévisées en France : une notion en trompe-l’œil ?
title_full_unstemmed La créativité dans la production de fictions télévisées en France : une notion en trompe-l’œil ?
title_short La créativité dans la production de fictions télévisées en France : une notion en trompe-l’œil ?
title_sort la creativite dans la production de fictions televisees en france une notion en trompe l oeil
topic creativity
drama
uncertainty
TV channels
ventriloquism
professional organization
url https://journals.openedition.org/communiquer/2377
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