Le luxe des montres (xixe-xxe siècle) : réputation et identité de l’horlogerie de Genève

At the end of the 19th century, the watchmakers of Geneva are confronted to the arrival of products retaking abusively its brands and the name of Geneva. In response, watchmakers, retailers and public actors decided to protect this economic sector. One of the solutions picked up was to identify Gene...

Full description

Saved in:
Bibliographic Details
Main Author: Nadège Sougy
Format: Article
Language:English
Published: Université des Antilles 2015-04-01
Series:Études Caribéennes
Subjects:
Online Access:https://journals.openedition.org/etudescaribeennes/7370
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1846134204422684672
author Nadège Sougy
author_facet Nadège Sougy
author_sort Nadège Sougy
collection DOAJ
description At the end of the 19th century, the watchmakers of Geneva are confronted to the arrival of products retaking abusively its brands and the name of Geneva. In response, watchmakers, retailers and public actors decided to protect this economic sector. One of the solutions picked up was to identify Geneva-made watches by certifying their quality. In 1886, the creation of a hallmark of the State and the Republic of Geneva is the first label associating the expertise of a territory with the technical quality of its products. Originally defensive, the hallmark promotes high-quality products characterized by a good invoice, a reliability and their origin, a branding of the luxury of Geneva watches.
format Article
id doaj-art-55e442635bdf469db0968c7dea0418e0
institution Kabale University
issn 1779-0980
1961-859X
language English
publishDate 2015-04-01
publisher Université des Antilles
record_format Article
series Études Caribéennes
spelling doaj-art-55e442635bdf469db0968c7dea0418e02024-12-09T13:19:04ZengUniversité des AntillesÉtudes Caribéennes1779-09801961-859X2015-04-013010.4000/etudescaribeennes.7370Le luxe des montres (xixe-xxe siècle) : réputation et identité de l’horlogerie de GenèveNadège SougyAt the end of the 19th century, the watchmakers of Geneva are confronted to the arrival of products retaking abusively its brands and the name of Geneva. In response, watchmakers, retailers and public actors decided to protect this economic sector. One of the solutions picked up was to identify Geneva-made watches by certifying their quality. In 1886, the creation of a hallmark of the State and the Republic of Geneva is the first label associating the expertise of a territory with the technical quality of its products. Originally defensive, the hallmark promotes high-quality products characterized by a good invoice, a reliability and their origin, a branding of the luxury of Geneva watches.https://journals.openedition.org/etudescaribeennes/7370luxurycertificationoriginal labelwatchmaking of Geneva
spellingShingle Nadège Sougy
Le luxe des montres (xixe-xxe siècle) : réputation et identité de l’horlogerie de Genève
Études Caribéennes
luxury
certification
original label
watchmaking of Geneva
title Le luxe des montres (xixe-xxe siècle) : réputation et identité de l’horlogerie de Genève
title_full Le luxe des montres (xixe-xxe siècle) : réputation et identité de l’horlogerie de Genève
title_fullStr Le luxe des montres (xixe-xxe siècle) : réputation et identité de l’horlogerie de Genève
title_full_unstemmed Le luxe des montres (xixe-xxe siècle) : réputation et identité de l’horlogerie de Genève
title_short Le luxe des montres (xixe-xxe siècle) : réputation et identité de l’horlogerie de Genève
title_sort le luxe des montres xixe xxe siecle reputation et identite de l horlogerie de geneve
topic luxury
certification
original label
watchmaking of Geneva
url https://journals.openedition.org/etudescaribeennes/7370
work_keys_str_mv AT nadegesougy leluxedesmontresxixexxesieclereputationetidentitedelhorlogeriedegeneve