Building Lasting Connections: Cultivating Brand loyalty through Relationship and Commitment
Because of the cutthroat rivalry that exists in the fashion sector, customers are faced with a bewildering selection of options, which makes it extremely difficult to win and keep their allegiance. Using the literature on relationship marketing as a jumping off point, this study investigates the dy...
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| Format: | Article |
| Language: | English |
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International Research Alliance for Sustainable Development - iRASD
2023-09-01
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| Series: | iRASD Journal of Management |
| Subjects: | |
| Online Access: | https://www.journals.internationalrasd.org/index.php/jom/article/view/1609 |
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