Une autre figure du community manager : un prospecteur silencieux et rigoureux. L’exemple d’un forum de lecteurs-consommateurs

In this statement, we questioned the editorial practices and the new expertise in development in the public forum of discussion Booknode.com gathering the users-consumers talking about the digital book. Our cross-disciplinary approach is based on the theoretical setting of the interactionism, by bor...

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Main Author: Éric Sotto
Format: Article
Language:English
Published: Université du Québec à Montréal 2017-03-01
Series:Communiquer
Subjects:
Online Access:https://journals.openedition.org/communiquer/2176
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author Éric Sotto
author_facet Éric Sotto
author_sort Éric Sotto
collection DOAJ
description In this statement, we questioned the editorial practices and the new expertise in development in the public forum of discussion Booknode.com gathering the users-consumers talking about the digital book. Our cross-disciplinary approach is based on the theoretical setting of the interactionism, by borrowing the concepts of the daily interactions and verbal interactions analysis, by processing to a qualitative analysis of a digital corpus. We maintain that the forum of users-consumers constitutes a documentary area self-administered and self-regulated by a myriad of amateurs. The expression of an individual opinion translates into a pileup of detailed and commented feedback of consumption experiences. This breeding ground of daily micro-practices meet the co-innovative practices that favors a generation of spontaneous ideas exploitable by a community manager who turns into, in this socio-technical platform, in a discreet and distant facilitator intervening to initiate-urge on the conversation, as a silent and rigorous prospector exploiting the participants’ feedback on their experiences to detect innovative practices.
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institution Kabale University
issn 2368-9587
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publisher Université du Québec à Montréal
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series Communiquer
spelling doaj-art-54fea2bddd0e416e84ce868936ba6efb2025-01-13T13:44:39ZengUniversité du Québec à MontréalCommuniquer2368-95872017-03-01199111110.4000/communiquer.2176Une autre figure du community manager : un prospecteur silencieux et rigoureux. L’exemple d’un forum de lecteurs-consommateursÉric SottoIn this statement, we questioned the editorial practices and the new expertise in development in the public forum of discussion Booknode.com gathering the users-consumers talking about the digital book. Our cross-disciplinary approach is based on the theoretical setting of the interactionism, by borrowing the concepts of the daily interactions and verbal interactions analysis, by processing to a qualitative analysis of a digital corpus. We maintain that the forum of users-consumers constitutes a documentary area self-administered and self-regulated by a myriad of amateurs. The expression of an individual opinion translates into a pileup of detailed and commented feedback of consumption experiences. This breeding ground of daily micro-practices meet the co-innovative practices that favors a generation of spontaneous ideas exploitable by a community manager who turns into, in this socio-technical platform, in a discreet and distant facilitator intervening to initiate-urge on the conversation, as a silent and rigorous prospector exploiting the participants’ feedback on their experiences to detect innovative practices.https://journals.openedition.org/communiquer/2176discussion forummicro-daily useco-innovationcommunity manager
spellingShingle Éric Sotto
Une autre figure du community manager : un prospecteur silencieux et rigoureux. L’exemple d’un forum de lecteurs-consommateurs
Communiquer
discussion forum
micro-daily use
co-innovation
community manager
title Une autre figure du community manager : un prospecteur silencieux et rigoureux. L’exemple d’un forum de lecteurs-consommateurs
title_full Une autre figure du community manager : un prospecteur silencieux et rigoureux. L’exemple d’un forum de lecteurs-consommateurs
title_fullStr Une autre figure du community manager : un prospecteur silencieux et rigoureux. L’exemple d’un forum de lecteurs-consommateurs
title_full_unstemmed Une autre figure du community manager : un prospecteur silencieux et rigoureux. L’exemple d’un forum de lecteurs-consommateurs
title_short Une autre figure du community manager : un prospecteur silencieux et rigoureux. L’exemple d’un forum de lecteurs-consommateurs
title_sort une autre figure du community manager un prospecteur silencieux et rigoureux l exemple d un forum de lecteurs consommateurs
topic discussion forum
micro-daily use
co-innovation
community manager
url https://journals.openedition.org/communiquer/2176
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