Does Social Presence on Social Commerce Platform Attract Buying Intention of Indonesian Local Food?
Studying social commerce and consumer behavior in Indonesia is crucial due to the country's rapid digital transformation and unique cultural landscape. This study aims to investigate the effects of social commerce on consumer trust and buying intentions in Indonesia’s local food sector. This s...
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| Format: | Article |
| Language: | English |
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Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)
2024-12-01
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| Series: | Journal of Applied Engineering and Technological Science |
| Subjects: | |
| Online Access: | https://journal.yrpipku.com/index.php/jaets/article/view/5852 |
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| _version_ | 1846116943446147072 |
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| author | Ratni Prima Lita Meuthia Meuthia Devi Yulia Rahmi M. Fajar Syafrida |
| author_facet | Ratni Prima Lita Meuthia Meuthia Devi Yulia Rahmi M. Fajar Syafrida |
| author_sort | Ratni Prima Lita |
| collection | DOAJ |
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Studying social commerce and consumer behavior in Indonesia is crucial due to the country's rapid digital transformation and unique cultural landscape. This study aims to investigate the effects of social commerce on consumer trust and buying intentions in Indonesia’s local food sector. This study uses a quantitative approach through hypothesis testing. Data was collected using questionnaires and purposive sampling techniques. A survey of 240 respondents was conducted, and data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). Results indicated that social commerce significantly influences trust in sellers and buying intention, while social support was not significantly affected. Social support and trust significantly influence purchase intention. However, the effect of social commerce on social support and trust in sellers through social presence moderation is not proven. This study highlights the role of social commerce in building consumer trust, though its effects on social support remain inconclusive. This research is interesting for developing social commerce to attract buyers' interest in local Indonesian food
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| format | Article |
| id | doaj-art-543d4b72b77d4a0d8052da1041e5153c |
| institution | Kabale University |
| issn | 2715-6087 2715-6079 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) |
| record_format | Article |
| series | Journal of Applied Engineering and Technological Science |
| spelling | doaj-art-543d4b72b77d4a0d8052da1041e5153c2024-12-18T12:30:59ZengYayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)Journal of Applied Engineering and Technological Science2715-60872715-60792024-12-0161Does Social Presence on Social Commerce Platform Attract Buying Intention of Indonesian Local Food?Ratni Prima Lita0Meuthia Meuthia1Devi Yulia Rahmi2M. Fajar Syafrida3Universitas AndalasUniversitas AndalasUniversitas AndalasUniversitas Andalas Studying social commerce and consumer behavior in Indonesia is crucial due to the country's rapid digital transformation and unique cultural landscape. This study aims to investigate the effects of social commerce on consumer trust and buying intentions in Indonesia’s local food sector. This study uses a quantitative approach through hypothesis testing. Data was collected using questionnaires and purposive sampling techniques. A survey of 240 respondents was conducted, and data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). Results indicated that social commerce significantly influences trust in sellers and buying intention, while social support was not significantly affected. Social support and trust significantly influence purchase intention. However, the effect of social commerce on social support and trust in sellers through social presence moderation is not proven. This study highlights the role of social commerce in building consumer trust, though its effects on social support remain inconclusive. This research is interesting for developing social commerce to attract buyers' interest in local Indonesian food https://journal.yrpipku.com/index.php/jaets/article/view/5852Social CommerceTrust In SellersBuying IntentionSocial SupportPLS-SEM |
| spellingShingle | Ratni Prima Lita Meuthia Meuthia Devi Yulia Rahmi M. Fajar Syafrida Does Social Presence on Social Commerce Platform Attract Buying Intention of Indonesian Local Food? Journal of Applied Engineering and Technological Science Social Commerce Trust In Sellers Buying Intention Social Support PLS-SEM |
| title | Does Social Presence on Social Commerce Platform Attract Buying Intention of Indonesian Local Food? |
| title_full | Does Social Presence on Social Commerce Platform Attract Buying Intention of Indonesian Local Food? |
| title_fullStr | Does Social Presence on Social Commerce Platform Attract Buying Intention of Indonesian Local Food? |
| title_full_unstemmed | Does Social Presence on Social Commerce Platform Attract Buying Intention of Indonesian Local Food? |
| title_short | Does Social Presence on Social Commerce Platform Attract Buying Intention of Indonesian Local Food? |
| title_sort | does social presence on social commerce platform attract buying intention of indonesian local food |
| topic | Social Commerce Trust In Sellers Buying Intention Social Support PLS-SEM |
| url | https://journal.yrpipku.com/index.php/jaets/article/view/5852 |
| work_keys_str_mv | AT ratniprimalita doessocialpresenceonsocialcommerceplatformattractbuyingintentionofindonesianlocalfood AT meuthiameuthia doessocialpresenceonsocialcommerceplatformattractbuyingintentionofindonesianlocalfood AT deviyuliarahmi doessocialpresenceonsocialcommerceplatformattractbuyingintentionofindonesianlocalfood AT mfajarsyafrida doessocialpresenceonsocialcommerceplatformattractbuyingintentionofindonesianlocalfood |