An Analysis on the Ways Brands Are Featured in Celebrity Posts on Instagram and the Level of Sponsorship Disclosure
Brands are partnering with celebrities in both traditional and new media. Instagram is one of the widely used social media platforms where brands are trying to reach their target audiences. Celebrities are using this platform not only to connect with their fans, but also partner with brands. This st...
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Main Authors: | A. Mücahid Zengin, Güldane Zengin |
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Format: | Article |
Language: | English |
Published: |
Selcuk University Press
2021-01-01
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Series: | Selçuk İletişim |
Subjects: | |
Online Access: | https://dergipark.org.tr/tr/download/article-file/1214130 |
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