Academic discipline „Travel services market” in the digital age
The article discusses the possibility of using digital technologies in teaching the discipline ‘Market of tourist services. It is emphasised that digitalisation of education is a prerequisite for the training of competitive specialists in the tourism industry. The introduction of innovative technol...
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| Format: | Article |
| Language: | English |
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Kazimierz Wielki University
2023-08-01
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| Series: | Journal of Education, Health and Sport |
| Subjects: | |
| Online Access: | https://apcz.umk.pl/JEHS/article/view/55958 |
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| _version_ | 1849221280448905216 |
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| author | Olena Binytska |
| author_facet | Olena Binytska |
| author_sort | Olena Binytska |
| collection | DOAJ |
| description |
The article discusses the possibility of using digital technologies in teaching the discipline ‘Market of tourist services. It is emphasised that digitalisation of education is a prerequisite for the training of competitive specialists in the tourism industry. The introduction of innovative technologies, such as artificial intelligence capabilities, immersive technologies, and large data sets, are changing approaches to teaching professional disciplines, providing students of the speciality ‘Tourism’ with opportunities for the development of professional skills. The article also analyses how to use online platforms, social media and content marketing when studying the course ‘market of tourist services’.
Thus, the article emphasises the importance of digital transformation in education and tourism business, which contributes to better training of competitive professionals and meeting the needs of modern consumers in the tourism industry.
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| format | Article |
| id | doaj-art-537f96044b1a4642a764418c371350f1 |
| institution | Kabale University |
| issn | 2391-8306 |
| language | English |
| publishDate | 2023-08-01 |
| publisher | Kazimierz Wielki University |
| record_format | Article |
| series | Journal of Education, Health and Sport |
| spelling | doaj-art-537f96044b1a4642a764418c371350f12024-11-17T08:01:44ZengKazimierz Wielki UniversityJournal of Education, Health and Sport2391-83062023-08-0147110.12775/JEHS.2023.47.01.018Academic discipline „Travel services market” in the digital ageOlena Binytska0Khmelnytskyi Humanitarian-Pedagogical Academy The article discusses the possibility of using digital technologies in teaching the discipline ‘Market of tourist services. It is emphasised that digitalisation of education is a prerequisite for the training of competitive specialists in the tourism industry. The introduction of innovative technologies, such as artificial intelligence capabilities, immersive technologies, and large data sets, are changing approaches to teaching professional disciplines, providing students of the speciality ‘Tourism’ with opportunities for the development of professional skills. The article also analyses how to use online platforms, social media and content marketing when studying the course ‘market of tourist services’. Thus, the article emphasises the importance of digital transformation in education and tourism business, which contributes to better training of competitive professionals and meeting the needs of modern consumers in the tourism industry. https://apcz.umk.pl/JEHS/article/view/55958discipline “Market of Tourist Services”speciality “Tourism”digital technologiesdigitalization |
| spellingShingle | Olena Binytska Academic discipline „Travel services market” in the digital age Journal of Education, Health and Sport discipline “Market of Tourist Services” speciality “Tourism” digital technologies digitalization |
| title | Academic discipline „Travel services market” in the digital age |
| title_full | Academic discipline „Travel services market” in the digital age |
| title_fullStr | Academic discipline „Travel services market” in the digital age |
| title_full_unstemmed | Academic discipline „Travel services market” in the digital age |
| title_short | Academic discipline „Travel services market” in the digital age |
| title_sort | academic discipline travel services market in the digital age |
| topic | discipline “Market of Tourist Services” speciality “Tourism” digital technologies digitalization |
| url | https://apcz.umk.pl/JEHS/article/view/55958 |
| work_keys_str_mv | AT olenabinytska academicdisciplinetravelservicesmarketinthedigitalage |