Leveraging business intelligence and analytics for strategic success in the hospitality industry: Insights from hotels
This research strives to offer valuable insights into business intelligence and analytics utilization. Besides, its expansion encompasses essential success factors for business intelligence and strategic management in the hospitality industry. The study's sample comprises 387 hotel manager...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2025-01-01
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| Series: | Journal of Project Management |
| Online Access: | http://www.growingscience.com/jpm/Vol10/jpm_2024_37.pdf |
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| _version_ | 1846122894332002304 |
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| author | Ala Nihad Bustami Fawwaz Tawfiq Awamleh Alaa M. Al-Momani |
| author_facet | Ala Nihad Bustami Fawwaz Tawfiq Awamleh Alaa M. Al-Momani |
| author_sort | Ala Nihad Bustami |
| collection | DOAJ |
| description |
This research strives to offer valuable insights into business intelligence and analytics utilization. Besides, its expansion encompasses essential success factors for business intelligence and strategic management in the hospitality industry. The study's sample comprises 387 hotel managers from the Jordanian hospitality industry. Data collected to support the research goal was examined using multiple regression analysis through SPSS, with the assistance of PROCESS Macro v3.5. The results of this study reveal that business intelligence and analytics can serve as a bridge to connect crucial success factors for business intelligence and strategic management. These findings have implications for existing literature and stakeholders. Hotels that have integrated business intelligence and analytics acknowledge the advantages of enhancing their strategic management capabilities and decision-making processes.
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| format | Article |
| id | doaj-art-537b02e7ebab4a799ec14426974ddc87 |
| institution | Kabale University |
| issn | 2371-8366 2371-8374 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Growing Science |
| record_format | Article |
| series | Journal of Project Management |
| spelling | doaj-art-537b02e7ebab4a799ec14426974ddc872024-12-14T11:04:56ZengGrowing ScienceJournal of Project Management2371-83662371-83742025-01-01101879610.5267/j.jpm.2024.10.006Leveraging business intelligence and analytics for strategic success in the hospitality industry: Insights from hotels Ala Nihad Bustami Fawwaz Tawfiq AwamlehAlaa M. Al-Momani This research strives to offer valuable insights into business intelligence and analytics utilization. Besides, its expansion encompasses essential success factors for business intelligence and strategic management in the hospitality industry. The study's sample comprises 387 hotel managers from the Jordanian hospitality industry. Data collected to support the research goal was examined using multiple regression analysis through SPSS, with the assistance of PROCESS Macro v3.5. The results of this study reveal that business intelligence and analytics can serve as a bridge to connect crucial success factors for business intelligence and strategic management. These findings have implications for existing literature and stakeholders. Hotels that have integrated business intelligence and analytics acknowledge the advantages of enhancing their strategic management capabilities and decision-making processes. http://www.growingscience.com/jpm/Vol10/jpm_2024_37.pdf |
| spellingShingle | Ala Nihad Bustami Fawwaz Tawfiq Awamleh Alaa M. Al-Momani Leveraging business intelligence and analytics for strategic success in the hospitality industry: Insights from hotels Journal of Project Management |
| title | Leveraging business intelligence and analytics for strategic success in the hospitality industry: Insights from hotels |
| title_full | Leveraging business intelligence and analytics for strategic success in the hospitality industry: Insights from hotels |
| title_fullStr | Leveraging business intelligence and analytics for strategic success in the hospitality industry: Insights from hotels |
| title_full_unstemmed | Leveraging business intelligence and analytics for strategic success in the hospitality industry: Insights from hotels |
| title_short | Leveraging business intelligence and analytics for strategic success in the hospitality industry: Insights from hotels |
| title_sort | leveraging business intelligence and analytics for strategic success in the hospitality industry insights from hotels |
| url | http://www.growingscience.com/jpm/Vol10/jpm_2024_37.pdf |
| work_keys_str_mv | AT alanihadbustami leveragingbusinessintelligenceandanalyticsforstrategicsuccessinthehospitalityindustryinsightsfromhotels AT fawwaztawfiqawamleh leveragingbusinessintelligenceandanalyticsforstrategicsuccessinthehospitalityindustryinsightsfromhotels AT alaamalmomani leveragingbusinessintelligenceandanalyticsforstrategicsuccessinthehospitalityindustryinsightsfromhotels |