ANALYSIS OF GENERATION Z CONSUMER PREFERENCES AT COFFEE SHOPS IN BANJARMASIN CITY

ANALYSIS OF GENERATION Z CONSUMER PREFERENCES AT COFFEE SHOPS IN BANJARMASIN CITY

Coffee is a widely consumed beverage across all demographic groups, and coffee shops represent a vital downstream component of the agribusiness subsystem, particularly in the marketing of plantation products in ready-to-serve or ready-to-eat formats within the food and beverage industry. This study...

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Bibliographic Details
Main Authors: Yarna Hasiani, Fuzi Maulana Ash'ari, Tota Totor Naibaho
Format: Article
Language:English
Published: UPT Publikasi dan Pengelolaan Jurnal Universitas Islam Kalimantan Muhammad Arsyad Al Banjari 2025-08-01
Series:Al-Ulum
Subjects:
consumer preferences
coffee shop
generation z
conjoint analysis
Online Access:https://ojs.uniska-bjm.ac.id/index.php/JST/article/view/20114
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