Insights Into Food Buying Decision

Insights Into Food Buying Decision

This study aims to investigate the process of consumer purchasing decisions for food products, focusing on the roles of price, emotion, packaging, and labeling. Consumer decisions involve recognizing a need, seeking information, evaluating alternatives, making the purchase, and post-purchase evaluat...

Full description

Saved in:
Bibliographic Details
Main Authors: Maricica Stoica, Dimitrie Stoica, Cezar Ionut Bichescu
Format: Article
Language:English
Published: Dunarea de Jos University of Galati 2024-12-01
Series:Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics
Subjects:
food consumer behavior
purchasing decisions
price perception
packaging influence
labeling influence
Online Access:http://eia.feaa.ugal.ro/images/eia/2024_3/Stoica_et_al.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items