Insights Into Food Buying Decision
This study aims to investigate the process of consumer purchasing decisions for food products, focusing on the roles of price, emotion, packaging, and labeling. Consumer decisions involve recognizing a need, seeking information, evaluating alternatives, making the purchase, and post-purchase evaluat...
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| Format: | Article |
| Language: | English |
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Dunarea de Jos University of Galati
2024-12-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Subjects: | |
| Online Access: | http://eia.feaa.ugal.ro/images/eia/2024_3/Stoica_et_al.pdf |
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| _version_ | 1846095244826771456 |
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| author | Maricica Stoica Dimitrie Stoica Cezar Ionut Bichescu |
| author_facet | Maricica Stoica Dimitrie Stoica Cezar Ionut Bichescu |
| author_sort | Maricica Stoica |
| collection | DOAJ |
| description | This study aims to investigate the process of consumer purchasing decisions for food products, focusing on the roles of price, emotion, packaging, and labeling. Consumer decisions involve recognizing a need, seeking information, evaluating alternatives, making the purchase, and post-purchase evaluation. Key stages like information search and mental evaluation are critical, as consumers utilize various sources to assess products based on price, quality, and brand reputation. Price influences emotions and purchasing intentions, with positive perceptions encouraging purchases and negative ones deterring them. Packaging significantly affects decision-making, particularly for low-involvement purchases, by evoking strong emotional responses through elements like colors and images. Food labels, serving as essential communication tools, affect consumer perceptions and decisions, with health and hedonistic labels influencing skepticism and evaluation. Effective marketing strategies that address both cognitive and emotional aspects of consumer behavior can enhance decision-making, reduce post-purchase dissonance, and foster long-term satisfaction and loyalty. |
| format | Article |
| id | doaj-art-5210e37822e5486ab2d50c25da65b58c |
| institution | Kabale University |
| issn | 1584-0409 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Dunarea de Jos University of Galati |
| record_format | Article |
| series | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| spelling | doaj-art-5210e37822e5486ab2d50c25da65b58c2025-01-02T11:20:35ZengDunarea de Jos University of GalatiAnnals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics1584-04092024-12-013035910.35219/eai15840409423Insights Into Food Buying DecisionMaricica Stoica0Dimitrie Stoica1Cezar Ionut Bichescu2Dunarea de Jos University of Galati, RomaniaDunarea de Jos University of Galati, RomaniaDunarea de Jos University of Galati, RomaniaThis study aims to investigate the process of consumer purchasing decisions for food products, focusing on the roles of price, emotion, packaging, and labeling. Consumer decisions involve recognizing a need, seeking information, evaluating alternatives, making the purchase, and post-purchase evaluation. Key stages like information search and mental evaluation are critical, as consumers utilize various sources to assess products based on price, quality, and brand reputation. Price influences emotions and purchasing intentions, with positive perceptions encouraging purchases and negative ones deterring them. Packaging significantly affects decision-making, particularly for low-involvement purchases, by evoking strong emotional responses through elements like colors and images. Food labels, serving as essential communication tools, affect consumer perceptions and decisions, with health and hedonistic labels influencing skepticism and evaluation. Effective marketing strategies that address both cognitive and emotional aspects of consumer behavior can enhance decision-making, reduce post-purchase dissonance, and foster long-term satisfaction and loyalty.http://eia.feaa.ugal.ro/images/eia/2024_3/Stoica_et_al.pdffood consumer behaviorpurchasing decisionsprice perceptionpackaging influencelabeling influence |
| spellingShingle | Maricica Stoica Dimitrie Stoica Cezar Ionut Bichescu Insights Into Food Buying Decision Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics food consumer behavior purchasing decisions price perception packaging influence labeling influence |
| title | Insights Into Food Buying Decision |
| title_full | Insights Into Food Buying Decision |
| title_fullStr | Insights Into Food Buying Decision |
| title_full_unstemmed | Insights Into Food Buying Decision |
| title_short | Insights Into Food Buying Decision |
| title_sort | insights into food buying decision |
| topic | food consumer behavior purchasing decisions price perception packaging influence labeling influence |
| url | http://eia.feaa.ugal.ro/images/eia/2024_3/Stoica_et_al.pdf |
| work_keys_str_mv | AT maricicastoica insightsintofoodbuyingdecision AT dimitriestoica insightsintofoodbuyingdecision AT cezarionutbichescu insightsintofoodbuyingdecision |