Dissemination through trusted credible messengers: 133 weeks of the Flint Community Webinar on COVID-19
Background Community access to evidence-based information is critical, especially during a pandemic, as it can impact knowledge and adoption of health behaviors that affect health disparities. The field of dissemination and implementation (D&I) science is ideally positioned to address this need...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2025-01-01
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| Series: | Implementation Research and Practice |
| Online Access: | https://doi.org/10.1177/26334895241312404 |
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| author | Heatherlun Uphold E. Yvonne Lewis Amy Drahota Blair Warren Jennifer Edwards-Johnson Mary Katherine Crawford Richard Sadler Susan J. Woolford Roni Ellington Marc Zimmerman Alison Grodzinski C. Debra Furr-Holden |
| author_facet | Heatherlun Uphold E. Yvonne Lewis Amy Drahota Blair Warren Jennifer Edwards-Johnson Mary Katherine Crawford Richard Sadler Susan J. Woolford Roni Ellington Marc Zimmerman Alison Grodzinski C. Debra Furr-Holden |
| author_sort | Heatherlun Uphold |
| collection | DOAJ |
| description | Background Community access to evidence-based information is critical, especially during a pandemic, as it can impact knowledge and adoption of health behaviors that affect health disparities. The field of dissemination and implementation (D&I) science is ideally positioned to address this need through its focus on reducing the research-to-practice gap through improved distribution of information. The purpose of this paper is to describe the creation of a weekly webinar series about COVID-19 directed toward community members, and the extent to which webinars were found useful and increased awareness of evidence-based information and services. Lessons learned about this dissemination strategy as well as the selection and involvement of trusted credible messengers (TCMs) to share information are discussed. Method Data were derived from Zoom attendance reports, YouTube views, and survey responses collected about the weekly webinar series over 133 weeks from March 20, 2020 through September 30, 2022. Results The webinar reached a minimum of 877 unique within-webinar participants, representing more than 9,190 in-webinar participant hours and an additional 17,303 YouTube views. A consistent base of weekly attendees (e.g., service providers, community members) reported increasing levels of satisfaction and utility over time. Conclusions This study supports the use of a community webinar series to disseminate evidence-based, locally relevant information through TCMs to improve community access to knowledge of health information and resource utility. |
| format | Article |
| id | doaj-art-50f03cd9e0624206995a5a5d3da979ee |
| institution | Kabale University |
| issn | 2633-4895 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | Implementation Research and Practice |
| spelling | doaj-art-50f03cd9e0624206995a5a5d3da979ee2025-01-09T14:03:30ZengSAGE PublishingImplementation Research and Practice2633-48952025-01-01610.1177/26334895241312404Dissemination through trusted credible messengers: 133 weeks of the Flint Community Webinar on COVID-19Heatherlun Uphold0E. Yvonne Lewis1Amy Drahota2Blair Warren3Jennifer Edwards-Johnson4Mary Katherine Crawford5Richard Sadler6Susan J. Woolford7Roni Ellington8Marc Zimmerman9Alison Grodzinski10C. Debra Furr-Holden11 Department of Translational Neuroscience, , East Lansing, MI, USA National Center for African American Health Consciousness, Flint, MI, USA Department of Psychology, College of Social Sciences, Michigan State University, East Lansing, MI, USA Charles Stewart Mott Department of Public Health, , Flint, MI, USA Charles Stewart Mott Department of Public Health, , Flint, MI, USA Charles Stewart Mott Department of Public Health, , Flint, MI, USA Charles Stewart Mott Department of Public Health, , Flint, MI, USA Department of Pediatrics, Susan B. Meister Child Health Evaluation and Research Center, , Ann Arbor, MI, USA School of Education and Urban Studies, , Baltimore, MD, USA Department of Health Behavior and Health Education, School of Public Health, Ann Arbor, MI, USA Department of Health Behavior and Health Education, School of Public Health, Ann Arbor, MI, USA School of Global Public Health, , New York, NY, USABackground Community access to evidence-based information is critical, especially during a pandemic, as it can impact knowledge and adoption of health behaviors that affect health disparities. The field of dissemination and implementation (D&I) science is ideally positioned to address this need through its focus on reducing the research-to-practice gap through improved distribution of information. The purpose of this paper is to describe the creation of a weekly webinar series about COVID-19 directed toward community members, and the extent to which webinars were found useful and increased awareness of evidence-based information and services. Lessons learned about this dissemination strategy as well as the selection and involvement of trusted credible messengers (TCMs) to share information are discussed. Method Data were derived from Zoom attendance reports, YouTube views, and survey responses collected about the weekly webinar series over 133 weeks from March 20, 2020 through September 30, 2022. Results The webinar reached a minimum of 877 unique within-webinar participants, representing more than 9,190 in-webinar participant hours and an additional 17,303 YouTube views. A consistent base of weekly attendees (e.g., service providers, community members) reported increasing levels of satisfaction and utility over time. Conclusions This study supports the use of a community webinar series to disseminate evidence-based, locally relevant information through TCMs to improve community access to knowledge of health information and resource utility.https://doi.org/10.1177/26334895241312404 |
| spellingShingle | Heatherlun Uphold E. Yvonne Lewis Amy Drahota Blair Warren Jennifer Edwards-Johnson Mary Katherine Crawford Richard Sadler Susan J. Woolford Roni Ellington Marc Zimmerman Alison Grodzinski C. Debra Furr-Holden Dissemination through trusted credible messengers: 133 weeks of the Flint Community Webinar on COVID-19 Implementation Research and Practice |
| title | Dissemination through trusted credible messengers: 133 weeks of the Flint Community Webinar on COVID-19 |
| title_full | Dissemination through trusted credible messengers: 133 weeks of the Flint Community Webinar on COVID-19 |
| title_fullStr | Dissemination through trusted credible messengers: 133 weeks of the Flint Community Webinar on COVID-19 |
| title_full_unstemmed | Dissemination through trusted credible messengers: 133 weeks of the Flint Community Webinar on COVID-19 |
| title_short | Dissemination through trusted credible messengers: 133 weeks of the Flint Community Webinar on COVID-19 |
| title_sort | dissemination through trusted credible messengers 133 weeks of the flint community webinar on covid 19 |
| url | https://doi.org/10.1177/26334895241312404 |
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