Semiotica per campagne di digital marketing. Alcune proposte operative
This work is part of the extensive series of semiotic studies that, from the late 1980s to the present, have dialogued with the most diverse areas of marketing, up to the most recent digital marketing. It proposes a path that is not only concerned with academic research, whether theoretical or appli...
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| Format: | Article |
| Language: | English |
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Associazione Ocula
2024-07-01
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| Series: | Ocula |
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| Online Access: | https://www.ocula.it/files/OCULA-FluxSaggi-COSENZA-Semiotica-per-campagne-di-digital-marketing |
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| _version_ | 1841543608851759104 |
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| author | Giovanna Cosenza |
| author_facet | Giovanna Cosenza |
| author_sort | Giovanna Cosenza |
| collection | DOAJ |
| description | This work is part of the extensive series of semiotic studies that, from the late 1980s to the present, have dialogued with the most diverse areas of marketing, up to the most recent digital marketing. It proposes a path that is not only concerned with academic research, whether theoretical or applied, but also takes a professionalizing perspective, according to which various concepts from generative and interpretive semiotics, enunciation theory, compositional semantics, up to visual semiotics, can be functional in designing digital marketing campaigns. |
| format | Article |
| id | doaj-art-506aff43289046ac855a76799b54c822 |
| institution | Kabale University |
| issn | 1724-7810 |
| language | English |
| publishDate | 2024-07-01 |
| publisher | Associazione Ocula |
| record_format | Article |
| series | Ocula |
| spelling | doaj-art-506aff43289046ac855a76799b54c8222025-01-13T09:36:47ZengAssociazione OculaOcula1724-78102024-07-012527Semiotica per campagne di digital marketing. Alcune proposte operativeGiovanna Cosenza0Giovanna Cosenza Dipartimento delle Arti, Università di Bologna, ITThis work is part of the extensive series of semiotic studies that, from the late 1980s to the present, have dialogued with the most diverse areas of marketing, up to the most recent digital marketing. It proposes a path that is not only concerned with academic research, whether theoretical or applied, but also takes a professionalizing perspective, according to which various concepts from generative and interpretive semiotics, enunciation theory, compositional semantics, up to visual semiotics, can be functional in designing digital marketing campaigns.https://www.ocula.it/files/OCULA-FluxSaggi-COSENZA-Semiotica-per-campagne-di-digital-marketingdigital marketingsemioticsbenchmarkingmethodpersonas |
| spellingShingle | Giovanna Cosenza Semiotica per campagne di digital marketing. Alcune proposte operative Ocula digital marketing semiotics benchmarking method personas |
| title | Semiotica per campagne di digital marketing. Alcune proposte operative |
| title_full | Semiotica per campagne di digital marketing. Alcune proposte operative |
| title_fullStr | Semiotica per campagne di digital marketing. Alcune proposte operative |
| title_full_unstemmed | Semiotica per campagne di digital marketing. Alcune proposte operative |
| title_short | Semiotica per campagne di digital marketing. Alcune proposte operative |
| title_sort | semiotica per campagne di digital marketing alcune proposte operative |
| topic | digital marketing semiotics benchmarking method personas |
| url | https://www.ocula.it/files/OCULA-FluxSaggi-COSENZA-Semiotica-per-campagne-di-digital-marketing |
| work_keys_str_mv | AT giovannacosenza semioticapercampagnedidigitalmarketingalcuneproposteoperative |