Digital human technology in the application of live streaming in social media

The subject of this article is the use of Digital Human Technology (DHT) in live broadcasts on social media platforms and its impact on audience engagement and content appeal. This study examines how elements of DHT, such as virtual avatars and AI-driven hosts, are increasingly being used in live br...

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Bibliographic Details
Main Authors: Xi Chen, Siva Shankar Ramasamy, Bibi She
Format: Article
Language:English
Published: National Aerospace University «Kharkiv Aviation Institute» 2024-11-01
Series:Радіоелектронні і комп'ютерні системи
Subjects:
Online Access:http://nti.khai.edu/ojs/index.php/reks/article/view/2647
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