Unlocking Brand Excellence: Harnessing AI Tools for Enhanced Customer Engagement and Innovation
This research article delves into the integration of AI tools, particularly Chat GPT, within brand marketing strategies, aiming to uncover their practical applications and associated benefits and challenges. Real-world case studies, practical recommendations, and insights into AI-driven innovation c...
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| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-01-01
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| Series: | Engineering Proceedings |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-4591/59/1/204 |
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