Unlocking Brand Excellence: Harnessing AI Tools for Enhanced Customer Engagement and Innovation

Unlocking Brand Excellence: Harnessing AI Tools for Enhanced Customer Engagement and Innovation

This research article delves into the integration of AI tools, particularly Chat GPT, within brand marketing strategies, aiming to uncover their practical applications and associated benefits and challenges. Real-world case studies, practical recommendations, and insights into AI-driven innovation c...

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Bibliographic Details
Main Authors: Anuj Kumar, Gautam Bapat, Arya Kumar, Sweta Leena Hota, G. David Abishek, Sonia Vaz
Format: Article
Language:English
Published: MDPI AG 2024-01-01
Series:Engineering Proceedings
Subjects:
AI tools
Chat GPT
brand marketing
customer engagement
brand communication
Online Access:https://www.mdpi.com/2673-4591/59/1/204
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