Trust in nutrition, subjective norms and urban consumers’ purchase behavior of quinoa products: explanation based on preference heterogeneity

Trust in nutrition, subjective norms and urban consumers’ purchase behavior of quinoa products: explanation based on preference heterogeneity

IntroductionWith the increase of disposable income and the awakening of health consciousness of Chinese residents, higher requirements have been put forward for the nutritional value of food. To meet the market demand and promote the high-quality development of the whole quinoa industry chain, this...

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Bibliographic Details
Main Authors: Chan Wang, Xiaoyan Fu, Caixia Li, Zengjin Liu, Shanshan Wang, Tinggui Chen, Lei Jia
Format: Article
Language:English
Published: Frontiers Media S.A. 2024-12-01
Series:Frontiers in Nutrition
Subjects:
trust in nutrition
subjective norms
quinoa
purchase behavior
moderating effect
Online Access:https://www.frontiersin.org/articles/10.3389/fnut.2024.1511205/full
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