Virtual reality in tourism: The impact of virtual experiences and destination image on the travel intention

This research focuses on the growing significance of virtual reality (VR) in the tourism industry. The COVID-19 pandemic significantly disrupted Thailand's tourism sector, reducing foreign tourist arrivals and challenging traditional tourism models. However, this crisis created opportunities fo...

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Bibliographic Details
Main Authors: Komsit Kieanwatana, Rattawut Vongvit
Format: Article
Language:English
Published: Elsevier 2024-12-01
Series:Results in Engineering
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2590123024018930
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