Evaluating the role of generative AI and color patterns in the dissemination of war imagery and disinformation on social media

This study explores the evolving role of social media in the spread of misinformation during the Ukraine-Russia conflict, with a focus on how artificial intelligence (AI) contributes to the creation of deceptive war imagery. Specifically, the research examines the relationship between color patterns...

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Main Authors: Estibaliz García-Huete, Sara Ignacio-Cerrato, David Pacios, José Luis Vázquez-Poletti, María José Pérez-Serrano, Andrea Donofrio, Clemente Cesarano, Nikolaos Schetakis, Alessio Di Iorio
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-01-01
Series:Frontiers in Artificial Intelligence
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Online Access:https://www.frontiersin.org/articles/10.3389/frai.2024.1457247/full
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author Estibaliz García-Huete
Sara Ignacio-Cerrato
David Pacios
José Luis Vázquez-Poletti
María José Pérez-Serrano
Andrea Donofrio
Clemente Cesarano
Nikolaos Schetakis
Nikolaos Schetakis
Alessio Di Iorio
author_facet Estibaliz García-Huete
Sara Ignacio-Cerrato
David Pacios
José Luis Vázquez-Poletti
María José Pérez-Serrano
Andrea Donofrio
Clemente Cesarano
Nikolaos Schetakis
Nikolaos Schetakis
Alessio Di Iorio
author_sort Estibaliz García-Huete
collection DOAJ
description This study explores the evolving role of social media in the spread of misinformation during the Ukraine-Russia conflict, with a focus on how artificial intelligence (AI) contributes to the creation of deceptive war imagery. Specifically, the research examines the relationship between color patterns (LUTs) in war-related visuals and their perceived authenticity, highlighting the economic, political, and social ramifications of such manipulative practices. AI technologies have significantly advanced the production of highly convincing, yet artificial, war imagery, blurring the line between fact and fiction. An experimental project is proposed to train a generative AI model capable of creating war imagery that mimics real-life footage. By analyzing the success of this experiment, the study aims to establish a link between specific color patterns and the likelihood of images being perceived as authentic. This could shed light on the mechanics of visual misinformation and manipulation. Additionally, the research investigates the potential of a serverless AI framework to advance both the generation and detection of fake news, marking a pivotal step in the fight against digital misinformation. Ultimately, the study seeks to contribute to ongoing debates on the ethical implications of AI in information manipulation and to propose strategies to combat these challenges in the digital era.
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spelling doaj-art-4d5d9aa52bd549eb9b71b56d37bea9732025-01-06T06:59:12ZengFrontiers Media S.A.Frontiers in Artificial Intelligence2624-82122025-01-01710.3389/frai.2024.14572471457247Evaluating the role of generative AI and color patterns in the dissemination of war imagery and disinformation on social mediaEstibaliz García-Huete0Sara Ignacio-Cerrato1David Pacios2José Luis Vázquez-Poletti3María José Pérez-Serrano4Andrea Donofrio5Clemente Cesarano6Nikolaos Schetakis7Nikolaos Schetakis8Alessio Di Iorio9Department of Journalism and Global Communication, Faculty of Information Sciences, Universidad Complutense de Madrid, Madrid, SpainOptics Department, Faculty of Optics and Optometry, Universidad Complutense de Madrid, Madrid, SpainDepartment of Computer Architecture and Automation, Faculty of Informatics, Universidad Complutense de Madrid, Madrid, SpainDepartment of Computer Architecture and Automation, Faculty of Informatics, Universidad Complutense de Madrid, Madrid, SpainDepartment of Journalism and Global Communication, Faculty of Information Sciences, Universidad Complutense de Madrid, Madrid, SpainDepartment of Journalism and Global Communication, Faculty of Information Sciences, Universidad Complutense de Madrid, Madrid, SpainSection of Mathematics, International Telematic University Uninettuno, Rome, ItalyComputational Mechanics and Optimization Laboratory, School of Production Engineering and Management, Technical University of Crete, Chania, GreeceQuantum Innovation Pc, Chania, GreeceAlma Sistemi Srl, Rome, ItalyThis study explores the evolving role of social media in the spread of misinformation during the Ukraine-Russia conflict, with a focus on how artificial intelligence (AI) contributes to the creation of deceptive war imagery. Specifically, the research examines the relationship between color patterns (LUTs) in war-related visuals and their perceived authenticity, highlighting the economic, political, and social ramifications of such manipulative practices. AI technologies have significantly advanced the production of highly convincing, yet artificial, war imagery, blurring the line between fact and fiction. An experimental project is proposed to train a generative AI model capable of creating war imagery that mimics real-life footage. By analyzing the success of this experiment, the study aims to establish a link between specific color patterns and the likelihood of images being perceived as authentic. This could shed light on the mechanics of visual misinformation and manipulation. Additionally, the research investigates the potential of a serverless AI framework to advance both the generation and detection of fake news, marking a pivotal step in the fight against digital misinformation. Ultimately, the study seeks to contribute to ongoing debates on the ethical implications of AI in information manipulation and to propose strategies to combat these challenges in the digital era.https://www.frontiersin.org/articles/10.3389/frai.2024.1457247/fullsocial mediadisinformationgenerative AIcolor patternsLUTsfake news
spellingShingle Estibaliz García-Huete
Sara Ignacio-Cerrato
David Pacios
José Luis Vázquez-Poletti
María José Pérez-Serrano
Andrea Donofrio
Clemente Cesarano
Nikolaos Schetakis
Nikolaos Schetakis
Alessio Di Iorio
Evaluating the role of generative AI and color patterns in the dissemination of war imagery and disinformation on social media
Frontiers in Artificial Intelligence
social media
disinformation
generative AI
color patterns
LUTs
fake news
title Evaluating the role of generative AI and color patterns in the dissemination of war imagery and disinformation on social media
title_full Evaluating the role of generative AI and color patterns in the dissemination of war imagery and disinformation on social media
title_fullStr Evaluating the role of generative AI and color patterns in the dissemination of war imagery and disinformation on social media
title_full_unstemmed Evaluating the role of generative AI and color patterns in the dissemination of war imagery and disinformation on social media
title_short Evaluating the role of generative AI and color patterns in the dissemination of war imagery and disinformation on social media
title_sort evaluating the role of generative ai and color patterns in the dissemination of war imagery and disinformation on social media
topic social media
disinformation
generative AI
color patterns
LUTs
fake news
url https://www.frontiersin.org/articles/10.3389/frai.2024.1457247/full
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