CORRELATION BETWEEN CONTENT MARKETING AND CUSTOMER ENGAGEMENT IN ARCADE TOURISM DESTINATIONS (CASE STUDY AT INSTAGRAM ACCOUNT @INFODUFAN)
The ubiquitous utilization of the internet for marketing purposes on social media platforms has emerged as a remarkable phenomenon. The purpose of this study was to investigate the correlation between content marketing and consumer engagement, as well as to assess the strength of this correlation....
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Ekasakti LPPM
2024-06-01
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| Series: | Ekasakti Jurnal Penelitian dan Pengabdian |
| Subjects: | |
| Online Access: | https://www.ejurnal-unespadang.ac.id/index.php/EJPP/article/view/1078 |
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