From Gold to Gaze: The Gendered Lens of Body Shaming in Online Media Coverage of Female Athletes

This study examines the construction of gender identity in online media coverage, focusing on the issue of body shaming directed at female athletes. The case of Indonesian weightlifter Nurul Akmal, who experienced body shaming after her participation in the 2020 Tokyo Olympics, is analysed using Ala...

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Main Author: Rumaysha Gikha Nisrina
Format: Article
Language:English
Published: Institut Teknologi Sepuluh Nopember Surabaya 2024-12-01
Series:Jurnal Sosial Humaniora
Subjects:
Online Access:https://iptek.its.ac.id/index.php/jsh/article/view/22197/8905
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author Rumaysha Gikha Nisrina
author_facet Rumaysha Gikha Nisrina
author_sort Rumaysha Gikha Nisrina
collection DOAJ
description This study examines the construction of gender identity in online media coverage, focusing on the issue of body shaming directed at female athletes. The case of Indonesian weightlifter Nurul Akmal, who experienced body shaming after her participation in the 2020 Tokyo Olympics, is analysed using Alan McKee’s text analysis method, a descriptive qualitative approach, and a constructivist paradigm. News articles from eight prominent Indonesian online media outlets — CNNIndonesia.com, Kompas.com, Tempo.co, Detik.com, Republika.co.id, Liputan6.com, and Okezone.com — were selected as the primary data sources. The findings reveal that online media frequently frame negative commentary on female athletes' physical appearance as innocuous humour or mere jest. Furthermore, the portrayal of female athletes as passive or powerless reinforces their subordinate status within the patriarchal structure, limiting their ability to resist or challenge such derogatory narratives. This media construction not only perpetuates gender stereotypes but also undermines efforts to promote gender equality within the realm of sports. The study highlights the need for more critical and gender-sensitive reporting practices to counteract these harmful representations.
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2443-3527
language English
publishDate 2024-12-01
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spelling doaj-art-4d0e25dc7e4a4fbda8287fdd87523d412025-01-03T03:06:53ZengInstitut Teknologi Sepuluh Nopember SurabayaJurnal Sosial Humaniora1979-55212443-35272024-12-011702230240http://dx.doi.org/10.12962/j24433527.v17i2.22197From Gold to Gaze: The Gendered Lens of Body Shaming in Online Media Coverage of Female AthletesRumaysha Gikha Nisrina0https://orcid.org/0009-0004-5712-3922Communication Science, Institut Teknologi Sepuluh Nopember, SurabayaThis study examines the construction of gender identity in online media coverage, focusing on the issue of body shaming directed at female athletes. The case of Indonesian weightlifter Nurul Akmal, who experienced body shaming after her participation in the 2020 Tokyo Olympics, is analysed using Alan McKee’s text analysis method, a descriptive qualitative approach, and a constructivist paradigm. News articles from eight prominent Indonesian online media outlets — CNNIndonesia.com, Kompas.com, Tempo.co, Detik.com, Republika.co.id, Liputan6.com, and Okezone.com — were selected as the primary data sources. The findings reveal that online media frequently frame negative commentary on female athletes' physical appearance as innocuous humour or mere jest. Furthermore, the portrayal of female athletes as passive or powerless reinforces their subordinate status within the patriarchal structure, limiting their ability to resist or challenge such derogatory narratives. This media construction not only perpetuates gender stereotypes but also undermines efforts to promote gender equality within the realm of sports. The study highlights the need for more critical and gender-sensitive reporting practices to counteract these harmful representations. https://iptek.its.ac.id/index.php/jsh/article/view/22197/8905text analysisbody shamingonline mediagender stereotypes
spellingShingle Rumaysha Gikha Nisrina
From Gold to Gaze: The Gendered Lens of Body Shaming in Online Media Coverage of Female Athletes
Jurnal Sosial Humaniora
text analysis
body shaming
online media
gender stereotypes
title From Gold to Gaze: The Gendered Lens of Body Shaming in Online Media Coverage of Female Athletes
title_full From Gold to Gaze: The Gendered Lens of Body Shaming in Online Media Coverage of Female Athletes
title_fullStr From Gold to Gaze: The Gendered Lens of Body Shaming in Online Media Coverage of Female Athletes
title_full_unstemmed From Gold to Gaze: The Gendered Lens of Body Shaming in Online Media Coverage of Female Athletes
title_short From Gold to Gaze: The Gendered Lens of Body Shaming in Online Media Coverage of Female Athletes
title_sort from gold to gaze the gendered lens of body shaming in online media coverage of female athletes
topic text analysis
body shaming
online media
gender stereotypes
url https://iptek.its.ac.id/index.php/jsh/article/view/22197/8905
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