Development of an organizational and economic mechanism for the implementation of a product selection recommendation system
The study includes an analysis of existing problems that arise in the process of choosing a product, including complex technical devices. Based on the analysis, the paper proposes an organizational and economic mechanism that allows for the introduction of a recommendation system into the activities...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Ural State University of Economics
2025-01-01
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| Series: | Цифровые модели и решения |
| Subjects: | |
| Online Access: | http://usue-journal.ru/en/issues-2024/70-anglijskij-yazyk/tsmiren/11/523-development-of-an-organizational-and-economic-mechanism-for-the-implementation-of-a-product-selection-recommendation-system |
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| Summary: | The study includes an analysis of existing problems that arise in the process of choosing a product, including complex technical devices. Based on the analysis, the paper proposes an organizational and economic mechanism that allows for the introduction of a recommendation system into the activities of an online store, which simplifies the process of choosing a product for the user. This tool will provide the organization with a competitive advantage and will increase website traffic, sales conversion and customer loyalty, which is especially relevant given the growing competition in online trading. |
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| ISSN: | 2949-477X 2782-4934 |