Internal Perspectives on Visual Identities in Higher Education: A Case Study of Top-Ranked Universities in Indonesia [version 1; peer review: 2 approved]

Internal Perspectives on Visual Identities in Higher Education: A Case Study of Top-Ranked Universities in Indonesia [version 1; peer review: 2 approved]

Background The neglect of visual identity (VI) at the organizational level within higher education institutions (HEIs) has become a critical issue, while previous studies over the past decade has focused on HEI branding and reputation. This creates a potential gap in understanding HEI branding proce...

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Bibliographic Details
Main Authors: Luqman Lee, Rabendra Yudistira Alamin, Syarifa Hanoum, Ellya Zulaikha, Putri Dwitasari
Format: Article
Language:English
Published: F1000 Research Ltd 2024-12-01
Series:F1000Research
Subjects:
Visual identity
reputation
internal stakeholder perception
experiential brand meaning
HEIs
eng
Online Access:https://f1000research.com/articles/13-1535/v1
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