The halal awareness and halal labels: do they determine purchase intention? (study on SME's business practitioners in Gresik)
This study aims to determine the relationship between halal awareness and halal labels certification on product purchase interest on Small and Medium Enterprises (SME's) Business Practitioners in Gresik. Data collection is done by using a questionnaire filled by 52 respondents selected by purpo...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2019-06-01
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| Series: | Journal of Halal Product and Research |
| Subjects: | |
| Online Access: | https://e-journal.unair.ac.id/JHPR/article/view/13540 |
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