Model Komunikasi City Branding dalam Pengembangan Wisata Bahari Pulau Terintegrasi di Kota Sibolga
Sibolga City has great potential in the development of integrated island marine tourism, but still faces challenges in attracting an optimal number of tourist visits. This study aims to identify the factors that cause low tourist visits on the integrated island and design an online media-based city...
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| Format: | Article |
| Language: | English |
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Universitas Medan Area
2024-05-01
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| Series: | Perspektif: Jurnal Ilmu-ilmu Sosial |
| Subjects: | |
| Online Access: | https://ojs.uma.ac.id/index.php/perspektif/article/view/11654 |
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| _version_ | 1846160834597748736 |
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| author | Irwan Syari Tanjung Hasrudy Tanjung Tenerman Tenerman |
| author_facet | Irwan Syari Tanjung Hasrudy Tanjung Tenerman Tenerman |
| author_sort | Irwan Syari Tanjung |
| collection | DOAJ |
| description | Sibolga City has great potential in the development of integrated island marine tourism, but still faces challenges in attracting an optimal number of tourist visits. This study aims to identify the factors that cause low tourist visits on the integrated island and design an online media-based city branding communication model to increase the number of tourist visits. The research method used is qualitative descriptive with data collection through interviews, observation, and document tracing. The results showed that the development of integrated island marine tourism requires attention to aspects of tourist attraction, facilities, and institutional additional services. This research recommends the use of online media and innovative branding strategies to improve the image of Sibolga marine tourism and increase tourist participation in tourism promotion through social media. Thus, this research contributes to strengthening the tourism potential of Sibolga city and increasing tourist visits to the integrated island. |
| format | Article |
| id | doaj-art-4b0a8d3c5fc840539bf6b514952892fc |
| institution | Kabale University |
| issn | 2085-0328 2684-9305 |
| language | English |
| publishDate | 2024-05-01 |
| publisher | Universitas Medan Area |
| record_format | Article |
| series | Perspektif: Jurnal Ilmu-ilmu Sosial |
| spelling | doaj-art-4b0a8d3c5fc840539bf6b514952892fc2024-11-21T17:28:44ZengUniversitas Medan AreaPerspektif: Jurnal Ilmu-ilmu Sosial2085-03282684-93052024-05-0113369269910.31289/perspektif.v13i3.1165411773Model Komunikasi City Branding dalam Pengembangan Wisata Bahari Pulau Terintegrasi di Kota SibolgaIrwan Syari Tanjung0Hasrudy Tanjung1Tenerman Tenerman2Universitas Muhammadiyah Sumatera UtaraUniversitas Muhammadiyah Sumatera UtaraUniversitas Muhammadiyah Sumatera UtaraSibolga City has great potential in the development of integrated island marine tourism, but still faces challenges in attracting an optimal number of tourist visits. This study aims to identify the factors that cause low tourist visits on the integrated island and design an online media-based city branding communication model to increase the number of tourist visits. The research method used is qualitative descriptive with data collection through interviews, observation, and document tracing. The results showed that the development of integrated island marine tourism requires attention to aspects of tourist attraction, facilities, and institutional additional services. This research recommends the use of online media and innovative branding strategies to improve the image of Sibolga marine tourism and increase tourist participation in tourism promotion through social media. Thus, this research contributes to strengthening the tourism potential of Sibolga city and increasing tourist visits to the integrated island.https://ojs.uma.ac.id/index.php/perspektif/article/view/11654communication model; city branding; marine tourism; sibolga city |
| spellingShingle | Irwan Syari Tanjung Hasrudy Tanjung Tenerman Tenerman Model Komunikasi City Branding dalam Pengembangan Wisata Bahari Pulau Terintegrasi di Kota Sibolga Perspektif: Jurnal Ilmu-ilmu Sosial communication model; city branding; marine tourism; sibolga city |
| title | Model Komunikasi City Branding dalam Pengembangan Wisata Bahari Pulau Terintegrasi di Kota Sibolga |
| title_full | Model Komunikasi City Branding dalam Pengembangan Wisata Bahari Pulau Terintegrasi di Kota Sibolga |
| title_fullStr | Model Komunikasi City Branding dalam Pengembangan Wisata Bahari Pulau Terintegrasi di Kota Sibolga |
| title_full_unstemmed | Model Komunikasi City Branding dalam Pengembangan Wisata Bahari Pulau Terintegrasi di Kota Sibolga |
| title_short | Model Komunikasi City Branding dalam Pengembangan Wisata Bahari Pulau Terintegrasi di Kota Sibolga |
| title_sort | model komunikasi city branding dalam pengembangan wisata bahari pulau terintegrasi di kota sibolga |
| topic | communication model; city branding; marine tourism; sibolga city |
| url | https://ojs.uma.ac.id/index.php/perspektif/article/view/11654 |
| work_keys_str_mv | AT irwansyaritanjung modelkomunikasicitybrandingdalampengembanganwisatabaharipulauterintegrasidikotasibolga AT hasrudytanjung modelkomunikasicitybrandingdalampengembanganwisatabaharipulauterintegrasidikotasibolga AT tenermantenerman modelkomunikasicitybrandingdalampengembanganwisatabaharipulauterintegrasidikotasibolga |