The mediating effect of the perceived effectiveness of COVID-19 measures on the international student satisfaction and loyalty relationship
International student satisfaction is a widely studied phenomenon in higher education marketing, much like loyalty. However, there is a gap in the literature regarding how the perceived effectiveness of COVID-19 measures influences the international student satisfaction and loyalty relationship. Thi...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-01-01
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| Series: | Social Sciences and Humanities Open |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590291125005157 |
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