Linguistique et iconographie des cartes publicitaires
Advertising cards, whether they complete other media or constitute a complimentary advertising campaign, rest on either language or on language and the visual. The analysis examines the linguistic proceedings — particularly, rhetorical figures — and the links these establish between text and illustr...
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2005-02-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/4133 |
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| _version_ | 1846132529508122624 |
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| author | Laurence Kister Renaud Lallement |
| author_facet | Laurence Kister Renaud Lallement |
| author_sort | Laurence Kister |
| collection | DOAJ |
| description | Advertising cards, whether they complete other media or constitute a complimentary advertising campaign, rest on either language or on language and the visual. The analysis examines the linguistic proceedings — particularly, rhetorical figures — and the links these establish between text and illustration. The observations are of cards wherein the advertising arguments use text and illustration and cards, which privilege linguistic aspects. The results show figures where illustration and text are indispensable to an accurate interpretation of the message, and others where the text suffices to understand, and still others, which necessitate cultural references in order to be understood. |
| format | Article |
| id | doaj-art-4a041c80286042f790a7a3e437a11a1a |
| institution | Kabale University |
| issn | 1189-3788 1920-7344 |
| language | fra |
| publishDate | 2005-02-01 |
| publisher | Université Laval |
| record_format | Article |
| series | Communication |
| spelling | doaj-art-4a041c80286042f790a7a3e437a11a1a2024-12-09T14:46:48ZfraUniversité LavalCommunication1189-37881920-73442005-02-012327010210.4000/communication.4133Linguistique et iconographie des cartes publicitairesLaurence KisterRenaud LallementAdvertising cards, whether they complete other media or constitute a complimentary advertising campaign, rest on either language or on language and the visual. The analysis examines the linguistic proceedings — particularly, rhetorical figures — and the links these establish between text and illustration. The observations are of cards wherein the advertising arguments use text and illustration and cards, which privilege linguistic aspects. The results show figures where illustration and text are indispensable to an accurate interpretation of the message, and others where the text suffices to understand, and still others, which necessitate cultural references in order to be understood.https://journals.openedition.org/communication/4133iconographyFranceadvertising cardlinguistic proceedingsmessage |
| spellingShingle | Laurence Kister Renaud Lallement Linguistique et iconographie des cartes publicitaires Communication iconography France advertising card linguistic proceedings message |
| title | Linguistique et iconographie des cartes publicitaires |
| title_full | Linguistique et iconographie des cartes publicitaires |
| title_fullStr | Linguistique et iconographie des cartes publicitaires |
| title_full_unstemmed | Linguistique et iconographie des cartes publicitaires |
| title_short | Linguistique et iconographie des cartes publicitaires |
| title_sort | linguistique et iconographie des cartes publicitaires |
| topic | iconography France advertising card linguistic proceedings message |
| url | https://journals.openedition.org/communication/4133 |
| work_keys_str_mv | AT laurencekister linguistiqueeticonographiedescartespublicitaires AT renaudlallement linguistiqueeticonographiedescartespublicitaires |