A cross-sectional study to explore the association between parasocial interaction and big five personality traits toward K-wave/Hallyu
Background: Hallyu or Korean wave (K-wave) is the term used to describe diffusion and export of South Korean popular culture into the global market and includes music (K-pop), TV shows (K-drama), cuisine (K-cuisine), video games, and cartoons. The fandom for K-wave is increasing, but there is limite...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wolters Kluwer Medknow Publications
2025-05-01
|
| Series: | Industrial Psychiatry Journal |
| Subjects: | |
| Online Access: | https://journals.lww.com/10.4103/ipj.ipj_82_25 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849303120644931584 |
|---|---|
| author | Venkata Sai Honey Ganta Raj Kiran Donthu Mohammed Abdul Salaam |
| author_facet | Venkata Sai Honey Ganta Raj Kiran Donthu Mohammed Abdul Salaam |
| author_sort | Venkata Sai Honey Ganta |
| collection | DOAJ |
| description | Background:
Hallyu or Korean wave (K-wave) is the term used to describe diffusion and export of South Korean popular culture into the global market and includes music (K-pop), TV shows (K-drama), cuisine (K-cuisine), video games, and cartoons. The fandom for K-wave is increasing, but there is limited understanding on its parasocial relationships, personality traits, and media immersion (transportation) in the Indian context.
Aim:
To explore the relationship between parasocial behavior, big five personality traits, and transportation among young adult K-wave fans.
Materials and Methods:
This is a cross-sectional study conducted using Google forms, distributed through various social media platforms using the snowball technique with a sample size of 204 between ages 15 and 35 years. The scales used are Measure of Parasocial Relationships, Big five personality inventory, and Transportation scale – short form.
Results:
The mean age of the participants was 23.9 years. The majority were introduced by their friends (55.4%); the common platform for accessing the content is YouTube (42.6%). There was statistically significantly higher parasocial relationship exhibited by the female participants in all domains, except in the behavioral domain of MMPR. There was also a statistically significant moderate positive correlation between parasocial behavior and transportation.
Conclusion:
The study offers insightful information on the ways that personality qualities and K-wave content consumption affect parasocial interactions between Korean wave enthusiasts in India. |
| format | Article |
| id | doaj-art-49fb26c7f98a4feaabfbcf1bea8bf8d6 |
| institution | Kabale University |
| issn | 0972-6748 0976-2795 |
| language | English |
| publishDate | 2025-05-01 |
| publisher | Wolters Kluwer Medknow Publications |
| record_format | Article |
| series | Industrial Psychiatry Journal |
| spelling | doaj-art-49fb26c7f98a4feaabfbcf1bea8bf8d62025-08-20T04:02:01ZengWolters Kluwer Medknow PublicationsIndustrial Psychiatry Journal0972-67480976-27952025-05-0134232833410.4103/ipj.ipj_82_25A cross-sectional study to explore the association between parasocial interaction and big five personality traits toward K-wave/HallyuVenkata Sai Honey GantaRaj Kiran DonthuMohammed Abdul SalaamBackground: Hallyu or Korean wave (K-wave) is the term used to describe diffusion and export of South Korean popular culture into the global market and includes music (K-pop), TV shows (K-drama), cuisine (K-cuisine), video games, and cartoons. The fandom for K-wave is increasing, but there is limited understanding on its parasocial relationships, personality traits, and media immersion (transportation) in the Indian context. Aim: To explore the relationship between parasocial behavior, big five personality traits, and transportation among young adult K-wave fans. Materials and Methods: This is a cross-sectional study conducted using Google forms, distributed through various social media platforms using the snowball technique with a sample size of 204 between ages 15 and 35 years. The scales used are Measure of Parasocial Relationships, Big five personality inventory, and Transportation scale – short form. Results: The mean age of the participants was 23.9 years. The majority were introduced by their friends (55.4%); the common platform for accessing the content is YouTube (42.6%). There was statistically significantly higher parasocial relationship exhibited by the female participants in all domains, except in the behavioral domain of MMPR. There was also a statistically significant moderate positive correlation between parasocial behavior and transportation. Conclusion: The study offers insightful information on the ways that personality qualities and K-wave content consumption affect parasocial interactions between Korean wave enthusiasts in India.https://journals.lww.com/10.4103/ipj.ipj_82_25big five personalityk-popparasocial relationshiptransportation |
| spellingShingle | Venkata Sai Honey Ganta Raj Kiran Donthu Mohammed Abdul Salaam A cross-sectional study to explore the association between parasocial interaction and big five personality traits toward K-wave/Hallyu Industrial Psychiatry Journal big five personality k-pop parasocial relationship transportation |
| title | A cross-sectional study to explore the association between parasocial interaction and big five personality traits toward K-wave/Hallyu |
| title_full | A cross-sectional study to explore the association between parasocial interaction and big five personality traits toward K-wave/Hallyu |
| title_fullStr | A cross-sectional study to explore the association between parasocial interaction and big five personality traits toward K-wave/Hallyu |
| title_full_unstemmed | A cross-sectional study to explore the association between parasocial interaction and big five personality traits toward K-wave/Hallyu |
| title_short | A cross-sectional study to explore the association between parasocial interaction and big five personality traits toward K-wave/Hallyu |
| title_sort | cross sectional study to explore the association between parasocial interaction and big five personality traits toward k wave hallyu |
| topic | big five personality k-pop parasocial relationship transportation |
| url | https://journals.lww.com/10.4103/ipj.ipj_82_25 |
| work_keys_str_mv | AT venkatasaihoneyganta acrosssectionalstudytoexploretheassociationbetweenparasocialinteractionandbigfivepersonalitytraitstowardkwavehallyu AT rajkirandonthu acrosssectionalstudytoexploretheassociationbetweenparasocialinteractionandbigfivepersonalitytraitstowardkwavehallyu AT mohammedabdulsalaam acrosssectionalstudytoexploretheassociationbetweenparasocialinteractionandbigfivepersonalitytraitstowardkwavehallyu AT venkatasaihoneyganta crosssectionalstudytoexploretheassociationbetweenparasocialinteractionandbigfivepersonalitytraitstowardkwavehallyu AT rajkirandonthu crosssectionalstudytoexploretheassociationbetweenparasocialinteractionandbigfivepersonalitytraitstowardkwavehallyu AT mohammedabdulsalaam crosssectionalstudytoexploretheassociationbetweenparasocialinteractionandbigfivepersonalitytraitstowardkwavehallyu |