Are ChatGPT-Generated Headlines Better Attention Grabbers than Human-Authored Ones? An Assessment of Salient Features Driving Engagement with Online Media
This study focuses on the case of news headlines in current online journalism, looking into the current possibilities opened by ChatGPT to generate such texts in an attention-grabbing manner. To assess the reaction of online readers to headlines (clickbait or click-worthy), an online survey was appl...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-12-01
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| Series: | Journalism and Media |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-5172/5/4/110 |
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